Digital Marketing Specialist

Job Overview: We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a deep understanding of digital marketing channels, SEO, analytics, and trends, and will be responsible for developing, implementing, and managing our digital marketing campaigns to increase brand awareness, drive traffic to our website, and generate leads.

Key Responsibilities:

• Campaign Management:
• Develop, execute, and optimize digital marketing campaigns across various channels, including SEO/SEM, email, social media, display advertising, and PPC.
• Monitor and analyze campaign performance, providing detailed reports and actionable insights.
• Content Creation:
• Collaborate with the content team to create engaging and relevant content for digital channels.
• Ensure all content is aligned with brand guidelines and optimized for search engines.

• SEO and SEM:
• Implement and manage SEO strategies to improve organic search rankings and drive traffic.
• Manage SEM campaigns, including keyword research, bid management, and ad creation.
• Social Media Management:
• Develop and execute social media strategies to enhance brand presence and engagement.
• Monitor social media channels and respond to customer inquiries and comments.
• Analytics and Reporting:
• Use analytics tools (e.g., Google Analytics, HubSpot) to track and report on key performance metrics.
• Analyze data to identify trends and insights, adjusting strategies accordingly.
• Email Marketing:
• Design and implement email marketing campaigns to nurture leads and engage customers.
• Monitor email performance and optimize for deliverability and engagement.
• Collaboration and Coordination:
• Work closely with cross-functional teams, including sales, product, and design, to ensure cohesive marketing efforts.
• Stay up-to-date with industry trends and emerging digital marketing technologies.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹35,000.00 per month

Application Question(s):

• How many years/months of experience do you have in digital marketing?
• What is your expected salary for this position?
• Are you willing to relocate?
• Do you have a personal laptop?

Work Location: In person