Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Kottayam
Job Type: Full-time, Permanent
Minimum Experience : 2 Years

Job Summary:

We are seeking a highly motivated Digital Marketing Specialist to join our growing team in Kottayam. The ideal candidate will have hands-on experience in running effective campaigns on Meta Ads (Facebook/Instagram) and Google Ads, with a strong understanding of performance marketing, SEO, and social media management. You will play a key role in executing strategies that drive online traffic, generate quality leads, and build strong brand visibility.

This is a collaborative role that requires excellent communication skills and the ability to work effectively within a team.

Key Responsibilities: Digital Advertising & Lead Generation:

• Plan, launch, and optimize paid ad campaigns on Meta (Facebook/Instagram) and Google Ads platforms.
• Develop result-driven strategies to increase traffic, improve lead generation, and enhance conversions.
• Monitor, analyze, and report ad performance metrics and campaign ROI.
• Apply A/B testing and data-driven insights to improve campaign efficiency.

Digital Marketing Strategy:

• Develop and execute integrated digital marketing strategies in line with client/business goals.
• Utilize tools like Google Analytics, Google Tag Manager, and platform insights to assess performance.
• Keep up with the latest digital trends, algorithm updates, and ad platform changes.

Social Media Management:

• Plan and schedule engaging content across all major social platforms.
• Create, curate, and manage content (graphics, videos, captions) tailored to each platform.
• Respond to comments, messages, and interactions to foster engagement.
• Run social ad campaigns and promotions as needed.

Team Collaboration & Client Communication:

• Work closely with team members across departments to align marketing efforts.
• Communicate regularly with clients to report on campaign progress and gather feedback.
• Address client concerns and implement requested changes in a timely manner.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in Digital Marketing or Social Media
• Proven experience in Meta Ads and Google Ads is a must.
• Strong understanding of digital marketing principles and tools.
• Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads Manager, Canva, etc.
• Excellent communication skills in English and Malayalam.
• Strong team player with creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Salary: Upto ₹28,000 per month

Benefits:

• Cell phone reimbursement
• Paid time off & sick leave
• Performance and quarterly bonuses

Schedule:

• Day shift (Full-time, In-office)

Location Requirement:

• Kottayam, Kerala – Candidates must be able to reliably commute or plan to relocate before starting.

Job Types: Full-time, Permanent

Pay: Up to ₹28,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay
• Performance bonus

Ability to commute/relocate:

• Kottayam, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person