Digital Marketing Specialist

The ideal candidate will be responsible for driving online growth through strategic digital marketing efforts, with a strong focus on lead generation and performance marketing. This role requires close coordination with internal teams and a deep understanding of customer behavior to ensure high-quality leads and campaign success.

The candidate should be comfortable managing campaigns across Google Ads and Meta Ads, optimizing websites on WordPress, and implementing SEO and social media strategies to improve overall brand presence and ROI.

Responsibilities:

Create, manage, and optimize paid campaigns on Google Ads and Meta Ads (Facebook/Instagram) with a focus on lead generation.

Analyze campaign performance data and recommend actionable insights to improve cost-per-lead and conversion rates.

Maintain and update websites (especially WordPress-based), ensuring pages are SEO-optimized and user-friendly.

Develop and implement on-page and off-page SEO strategies to improve organic traffic and lead quality.

Manage social media accounts by planning, scheduling, and optimizing content for better reach and engagement.

Collaborate with clients (internal or external) to understand their business goals and translate them into digital marketing strategies.

Generate weekly and monthly reports on campaign performance, lead trends, and digital channel insights.

Qualifications

1–3 years of hands-on experience in digital marketing, performance marketing, or lead generation roles.

Strong knowledge of Google Ads, Meta Ads Manager, SEO principles, and WordPress CMS.

Experience in managing paid campaigns for service-based or product-based businesses.

Comfortable working in a client-facing environment and communicating results with clarity.

Familiarity with tools like Google Analytics (GA4), Google Tag Manager, Search Console, and Meta Business Suite.

Perks & Benefits:

Competitive Salary – Based on your experience and performance

Career Growth – Fast-paced role with opportunities to grow into a senior marketing position

Collaborative Team Environment – Work alongside experienced marketers, designers, and sales professionals

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Required)

Location:

• Gurgaon, Haryana (Required)

Work Location: In person

Application Deadline: 30/06/2025