Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: [Ahmedabad]
Company: News Reach
Experience: 5+ years’
Employment Type: Full-time

Role Overview:

We are seeking a highly skilled Digital Marketing Manager to lead our performance marketing efforts across Meta (Facebook, Instagram) and Google Ads, drive quality lead generation, manage end-to-end lead conversion workflows, and oversee social media strategy and execution. You’ll be a key contributor in accelerating brand awareness, engagement, and customer acquisition through data-driven digital campaigns.

Key Responsibilities:

1. Performance Marketing

· Plan, execute, and optimize paid campaigns on Meta and Google platforms.

· Monitor KPIs such as CPC, CTR, CPA, ROAS; and continuously refine campaigns.

· A/B test creatives, ad copies, and audience segments for maximum performance.

· Collaborate with creative teams to develop high-performing ad content.

2. Lead Management & Conversion

· Implement and manage lead generation funnels across channels.

· Set up lead tracking mechanisms and automate follow-up workflows (CRM tools or integrations).

· Analyse lead quality, optimize campaigns for conversion, and work with sales or onboarding teams to improve funnel efficiency.

3. Social Media Management

· Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

· Align organic social media efforts with paid strategy for a cohesive digital presence.

· Drive follower growth, engagement, and community interaction.

· Track platform-specific analytics and produce regular performance reports.

4. Strategic Planning & Reporting

· Develop monthly digital marketing plans aligned with overall business goals.

· Monitor industry trends, platform updates, and competitor performance.

· Provide insights and actionable recommendations to leadership based on data analysis.

Key Skills:

· 5+ years of hands-on experience in performance marketing (Meta & Google Ads).

· Proven expertise in digital lead generation and conversion optimization.

· Solid understanding of social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).

· Strong analytical skills and proficiency in tools like Google Analytics, Meta Insights, and CRM dashboards.

· Experience with content marketing, A/B testing, and landing page optimization is a plus.

· Excellent communication, project management, and multitasking abilities.

About NewsReach:

NewsReach is a cutting-edge platform revolutionizing regional news distribution and content creation. We empower hyperlocal publishers and creators through innovative digital tools and strategies, ensuring quality content reaches the right audience. Join us in shaping the future of digital media!

Job Types: Full-time, Permanent

Pay: ₹58,333.33 - ₹83,333.33 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Location:

• Makarba, Ahmedabad, Gujarat (Preferred)

Work Location: In person