Digital Marketing Manager

Key Responsibilities Strategy & Execution: Develop and implement comprehensive digital marketing strategies across key platforms including Google, Meta, Telegram, WhatsApp, and others. Email Campaigns: Design, launch, and optimize targeted email marketing campaigns using segmentation and automation tools. Influencer Marketing: Identify, engage, and manage influencers in the finance and trading niche to boost brand awareness and leads. Social Media Management: Drive both paid and organic campaigns across platforms, ensuring compliance with platform policies and reducing risk of bans. SEO & Content Strategy: Oversee on-page and off-page SEO efforts to improve search visibility and increase organic traffic. Grey Market Advertising: Execute advertising campaigns on grey traffic platforms while managing associated risks effectively. Analytics & Optimization: Monitor KPIs, analyze performance data, and iterate campaigns using a data-first approach. Compliance & Risk Management: Stay updated on advertising restrictions and compliance norms for high-risk categories and adjust strategies accordingly. Growth Marketing: Lead performance-driven growth campaigns with a clear focus on CAC, LTV, ROAS, and funnel optimization. Must-Have Skills Proficient in email marketing tools like Bravo, Mailchimp, etc. Deep understanding of Social Media Marketing (Instagram, Facebook, Telegram, LinkedIn). Expertise in Paid Ads – Google Ads, Facebook/Meta Ads, WhatsApp/Telegram Ads, and alternative grey platforms. Solid foundation in SEO (Technical, On-page, Off-page). Demonstrated success in Growth Marketing roles in competitive sectors. Experience running campaigns in grey/black-hat ad environments, with a focus on compliance and risk mitigation. Familiarity with ad policy frameworks and navigating platform-specific bans. Experience with Influencer Outreach & Management should be an addon. Good to Have Knowledge of Data Scraping tools for market research and lead generation. Understanding of black-hat marketing techniques (with discretion and strong risk controls). Background in managing Agency Ad Accounts or marketing in high-risk verticals such as Forex, Crypto, or Gambling. Show more Show less