Digital Marketing Manager

We're building India's first OKR and practice management platform designed specifically for CA firms. Our mission is to help accounting professionals modernize their operations and scale efficiently.

About the Role

We're looking for a versatile marketing professional who can handle both strategy and execution across digital channels. You'll be responsible for building our marketing engine from the ground up and driving qualified leads for our B2B SaaS product.

Key Responsibilities:

Responsibilities

• Digital Marketing: Plan and execute campaigns across Google Ads, LinkedIn, Meta, and YouTube
• Content Creation: Develop blogs, case studies, email sequences, and lead magnets
• Webinar Management: Organize monthly educational webinars for CA professionals
• SEO & Website: Optimize website content and manage landing pages for conversions
• Analytics: Track campaign performance, MQL generation, and optimize for ROI
• Partnership Coordination: Work with CA associations and industry influencers

Qualifications

• 2-4 years of marketing experience
• Excellent communication and organizational skills
• Proven experience in B2B marketing (SaaS preferred)
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Business Suite
• Strong content writing and copywriting skills
• Proficiency in marketing tools (GA4, CRM, email platforms)
• Basic design skills (Canva/Figma) or ability to manage freelancers
• Data-driven mindset with the ability to analyze and optimize campaigns

Nice to Have

• Experience marketing to professional services (CA/legal/consulting)
• Knowledge of marketing automation tools
• Video editing or podcast production skills
• Understanding of the Indian CA/accounting industry

What We Offer

• Opportunity to build marketing function from scratch
• Direct impact on company growth
• Flexible work environment
• Performance-based incentives
• Learning opportunities in B2B SaaS

Salary:₹4.8L - ₹6L per annum + attractive incentives

Website URL

https://hidesc.com/