Digital Marketing Manager

1. Develop Digital Marketing Strategies - Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.). - Align strategies with business goals and target audience preferences. 2. Search Engine Optimization (SEO) & Content Marketing - Optimize website content, blogs, and landing pages for search engines. - Conduct keyword research and competitor analysis. - Manage content calendars and ensure consistent brand messaging. 3. Pay-Per-Click (PPC) & Paid Advertising - Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). - Monitor budgets, analyze performance, and optimize ROI. - A/B test ad creatives and landing pages. 4. Social Media Marketing (SMM) - Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.). - Develop engaging content, schedule posts, and interact with followers. - Run influencer and partnership campaigns. 5. Email & Automation Marketing - Design and execute email campaigns (newsletters, promotions, drip campaigns). - Segment audiences and personalize messaging for better engagement. - Use tools like Mailchimp, HubSpot, or ActiveCampaign. 6. Analytics & Performance Tracking - Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools. - Generate reports and provide data-driven insights for optimization. 7. Website & UX Optimization - Ensure the website is user-friendly, mobile-responsive, and optimized for conversions. - Collaborate with web developers and designers for improvements. 8. Brand Management & Online Reputation - Maintain brand consistency across all digital channels. - Manage online reviews and customer feedback. 9. Budget Management - Allocate and track digital marketing budgets efficiently. - Ensure cost-effective spending on ads and tools. 10. Stay Updated on Trends - Keep up with the latest digital marketing trends, tools, and algorithm changes. - Experiment with new platforms Office Address: Lavelle road Timings: 10:00am to 7:00pm 6 days working (Mon - Sat) Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Paid sick time Paid time off Work Location: In person