Digital Marketing Manager

Role & Responsibilities As a Digital Marketing Manager, you will play a pivotal role in developing and executing digital marketing strategies to enhance the online presence and achieve business objectives. You will be responsible for managing a team and implementing various digital marketing initiatives to drive traffic, engagement, and conversions across digital channels. Key Responsibilities:

Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Set clear objectives, KPIs, and targets to measure the effectiveness of campaigns.

marketing strategy.

• Content Marketing:
• Oversee the creation and distribution of high-quality, engaging content for various digital channels, such as blogs, social media, and email marketing.
• Ensure content is optimized for SEO and audience relevance.

Social Media Management:

• Develop and manage social media marketing campaigns across platforms.
• Monitor social media trends, engage with the audience, and foster community growth.

Paid Advertising:

• Plan and execute online advertising campaigns, including pay-per-click (PPC), display, and social media ads.
• Optimize ad spend, targeting, and creatives to maximize ROI.

SEO and SEM:

• Implement and oversee search engine optimization (SEO) strategies to improve organic search rankings.
• Manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.

Email Marketing:

• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Maintain a healthy email subscriber list and ensure compliance with email marketing regulations.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics.
• Generate reports on campaign performance and provide insights for continuous improvement.

Website Management:

• Collaborate with web developers to ensure the website is user-friendly and optimized for conversions.
• Implement A/B testing and landing page optimization strategies.

Budget Management:

• Develop and manage the digital marketing budget, allocating resources effectively for maximum impact.
• Monitor expenses and ROI, adjusting strategies as needed.

Stay Updated:

• Keep up-to-date with industry trends, best practices, and emerging digital marketing technologies.
• Make recommendations for adopting new tools or strategies to improve results.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Schedule:

• Day shift
• Morning shift

Work Location: In person