Digital Marketing Executive (with Cold Calling Responsibilities)

Job Title: Digital Marketing Executive (with Cold Calling Responsibilities)
Location: Trivandrum
Department: Marketing
Employment Type: Full-Time
Experience: 1-3 Years

Role Overview:

We are seeking a dynamic and results-driven Digital Marketing Executive to manage all aspects of our digital marketing initiatives and contribute actively to lead generation through strategic cold calling. The ideal candidate will be a self-starter with a strong grasp of modern digital marketing tools, analytics, and outreach methodologies, and should also possess the confidence and communication skills to conduct direct telephonic engagements with potential clients.

Key Responsibilities:Digital Marketing Responsibilities:

• Plan, execute, and optimize digital campaigns across multiple channels (SEO, SEM, social media, email marketing, content marketing, etc.).
• Create and manage engaging content for social platforms (LinkedIn, Facebook, Instagram, etc.) aligned with brand messaging.
• Handle paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and monitor ROI and performance KPIs.
• Conduct keyword research, SEO audits, and improve organic search rankings through content and technical optimizations.
• Manage website content and oversee updates to landing pages and blog posts.
• Utilize tools like Google Analytics, Search Console, and CRM to track performance metrics and prepare monthly reports.
• Collaborate with internal teams to design promotional creatives and plan campaign strategies.
• Manage email campaigns and marketing automation workflows using platforms like Mailchimp or Zoho Campaigns.

Cold Calling & Outreach Responsibilities:

• Identify potential leads and maintain accurate lead databases through market research.
• Initiate cold calls to prospective clients to generate interest and schedule meetings/demos for the sales team.
• Clearly communicate the value proposition of products/services and handle basic objections.
• Maintain follow-up activity via phone, email, or LinkedIn to nurture leads through the pipeline.
• Work closely with the sales and presales teams to align marketing campaigns with outbound efforts.

Key Skills & Competencies:

• Strong knowledge of digital marketing channels, tools, and best practices.
• Excellent verbal and written communication skills.
• Prior experience with cold calling, telemarketing, or inside sales (preferred).
• Familiarity with CRM tools (Zoho, HubSpot, etc.) and lead tracking mechanisms.
• Proficiency in tools like Google Ads, Meta Business Suite, Canva, SEMrush, or similar.
• Ability to work independently, meet deadlines, and multitask in a fast-paced environment.
• Creative mindset with a data-driven approach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certification in Digital Marketing (Google, HubSpot, etc.) is a plus.

Compensation & Incentives:

• Salary: As per industry norms
• Incentives: Performance-based incentives applicable for lead conversion milestones.

Why Join Us:

• Opportunity to work on impactful campaigns in the IT and cybersecurity domain.
• Collaborative work environment with learning and growth opportunities.
• Hands-on experience with end-to-end marketing and direct client interactions.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Technopark, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person