Digital Marketing Executive

Job Title: Digital Marketing Executive ( We are ready offer Digital Marketing Assistant Manager Role, if you have enough experience)   Location: Visakhapatnam    Company: Wheelsmart Autofin and Consultancy Services & Padma Pujitha Finance    Job Summary:  We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. This role focuses on driving online brand awareness, customer engagement, and lead generation for our auto retail and Auto finance business. The ideal candidate will have expertise in digital marketing strategies, campaign management, and performance analytics.    Key Responsibilities:  1. Digital Strategy and Campaigns    - Develop, execute, and monitor online marketing strategies tailored to the auto retail and finance sectors.    - Plan and manage campaigns across platforms, including social media, Google Ads, and email marketing.    2. Content Creation and Management   - Create and oversee engaging content, such as blog posts, videos, infographics, and advertisements.    - Collaborate with allied departments to ensure brand consistency and impactful visuals.    3. SEO and SEM Optimization    - Optimize website and campaign content for search engines to improve rankings and visibility.    - Manage paid advertising budgets and optimize campaigns for maximum ROI.    4. Analytics and Reporting    - Track and analyze campaign performance using tools like Google Analytics and social media insights.    - Provide detailed reports on KPIs, including traffic, conversion rates, and lead quality.    5. Customer Engagement    - Develop strategies to improve customer acquisition, retention, and loyalty through digital touchpoints.    - Manage online reputation and customer reviews across platforms.    6. Collaboration and Innovation   - Stay updated with digital marketing trends, tools, and automotive industry developments.    - Work closely with sales, finance, and operations teams to align marketing efforts with business goals.    Qualifications and Skills:  - Bachelor’s degree in Marketing, Digital Media, or related field.  - 0 to 2+ years of experience in digital marketing, preferably in the automotive or finance sectors.  - Proficiency in tools like Google Ads, Google Analytics, SEO software, and CRM platforms. - Proficiency in Image and Video editing tools like Canva, Photo Shop, Adobe Illustrator.  - Strong knowledge of social media platforms and trends.  - Excellent analytical, organizational, and communication skills.  - Ability to work in a fast-paced environment and meet deadlines.    Why Join Us? - Opportunity to work in a dynamic industry.  - Competitive salary.  - A collaborative and innovative work culture.    How to Apply:  Send your resume and portfolio to [careers@wheelsmart.in] with the subject line "Digital Marketing Executive Application."