DGM - Brand Marketing

Be the Brand Champion:

• Define & Evolve: Take charge of developing and refining our brand's voice and positioning. Ensure it resonates with our stakeholders across customers, analysts, shareholders.

• Building, managing, and externally positioning brand communications strategies in partnership with the overall Communications team and brand marketing function.

• Drive thought leadership and content development to advance brand narrative and awareness among key audiences and across geographies.

• Ensure brand's image, messaging, and positioning are consistent and effectively communicated across social media platforms. Oversee social media strategy, content creation, engagement, and analysis to build and maintain a strong brand presence online.

• Campaign Build: Lead the creation of compelling and innovative marketing campaigns that elevate our brand across all touchpoints—whether it’s digital, print, or experiential marketing.

• Customer Insights: Dive deep into consumer behaviour and market trends to guide and shape marketing strategies. Your understanding of the customer will drive everything we do.

Drive Growth & Performance:

• Impactful Strategy: Develop customer insight drives campaigns to build a compelling and relevant campaign • ROI Focused: Manage the marketing budget effectively, ensuring that every campaign maximizes ROI while staying true to brand values.

• Brand track Survey: Gather data through various track surveys to monitor brand health, track brand awareness, and make informed decisions about brand strategy & marketing campaigns. Collaborate & Lead:

• Multi agency liaison and internal stakeholder engagement are par for the course.

Who We’re Looking For: You’re a Strategic Thinker:

• You thrive in creating long-term, big-picture strategies while also executing with precision.

• You have the ability to analyse data and turn it into actionable insights that drive brand growth. You’re Creative & Curious:

• Innovation is at your core. You’re always looking for ways to make the brand fresh, exciting, and relevant.