Customer Relationship Management Executive

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Location:

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About Zappfresh:

Zappfresh is a leading brand in the fresh food industry, known for delivering top-quality meat and food products directly to consumers. We are committed to providing a premium, farm-to-fork experience that empowers our customers to make healthier food choices.

Job Overview:

CRM Executive

Key Responsibilities:

• Customer Relationship Management:

• Develop and implement customer engagement strategies across email, SMS, WhatsApp, and social media.

• Manage and grow customer engagement programs and personalized communication to retain existing customers and enhance loyalty.
• Oversee customer lifecycle, segmenting and targeting customers based on their purchase behavior, demographics, and preferences.
• Ensure timely, personalized responses to customer inquiries, complaints, and feedback through multiple channels.

• Data Management & Reporting:

• Use CRM tools to track, analyze, and report on customer behavior, identifying trends and opportunities for improvement.

• Create and maintain customer databases to ensure accurate and up-to-date customer information.
• Analyze campaign performance and provide actionable insights to optimize customer retention strategies.

• Campaign Management:

• Plan, execute, and monitor automated customer campaigns, ensuring they align with business goals and customer preferences.

• Create loyalty programs, promotional offers, and newsletters that enhance customer engagement and sales.

• Collaboration:

• Work closely with the marketing, sales, and finance, and IT teams to align CRM initiatives with business objectives.

• Ensure a seamless customer experience across all touchpoints in the customer journey.

• Customer Feedback & Improvement:

• Actively collect and monitor customer feedback to improve Zappfresh’s offerings and service.

• Implement strategies based on feedback to enhance customer satisfaction and drive positive sentiment.

Requirements:

• Experience:

   Minimum 2-3 years of experience in a CRM role, preferably in retail, food delivery, or FMCG sectors.

• Education:

   Bachelor’s degree in Marketing, Business Administration, or related fields.

• Skills:

• Strong experience with CRM software.

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and drive decisions.
• Ability to develop and execute marketing campaigns with a focus on customer engagement and retention.
• Experience with email marketing, SMS campaigns, and social media engagement.

• Personal Traits:

• Strong customer-focused mindset.

• Self-starter with a positive attitude and the ability to work in a fast-paced environment.
• Detail-oriented with excellent organizational skills.

Preferred Qualifications:

• Experience in

  food industry

   or

  online retail

   CRM is a plus.
• Familiarity with data analytics tools and platforms.
• Knowledge of automated CRM tools and processes.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a growing, dynamic company.
• A fast-paced, collaborative environment where your ideas are valued.
• Room for growth and career development.