CRM Manager

Key Responsibilities:

• Channel & Journey Strategy

  Own and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email.

• Lifecycle Journey Management

  Design, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention.

• Campaign Planning & Execution

  Collaborate with cross-functional teams content, design, product to plan, execute, and launch CRM campaigns effectively.

• Performance Analysis & Optimization

  Continuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes.

• A/B Testing & Experimentation

  Develop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement.

• Funnel Metrics Monitoring

  Track and analyze key metrics across the lifecycle funnel to identify trends, drop-offs, and growth opportunities.

• Operational Excellence

  Ensure timely campaign execution, maintain platform reliability, and uphold CRM best practices.

Key Deliverables:

• Measurable increase in

  customer engagement

  and

  retention

  rates.
• Improved

  ROI

  and overall performance across CRM channels.
• Development and maintenance of

  scalable

  ,

  automated

  , and

  data-driven

  lifecycle journeys.

What We re Looking For:

• 2+ years of experience

  in CRM, lifecycle marketing, or retention marketing, preferably in a fast-paced or digital-first environment.
• Strong understanding of

  CRM platforms and tools

  (e.g.CleverTap, MoEngage, Salesforce Marketing Cloud, Iterable, etc.).
• Proven track record of designing and scaling

  automated, multi-channel customer journeys

  .
• Hands-on experience with

  data segmentation, personalization, and performance reporting

  .
• Analytical mindset with the ability to interpret data, generate insights, and translate them into actionable strategies.
• Excellent

  project management

  skills and ability to work cross-functionally.
• Strong communication and collaboration skills.
• A test-and-learn approach with a passion for

  continuous improvement