10 Lifecycle Marketing Jobs

As a Growth Marketer for a D2C Personal Care brand based out of Bengaluru, your primary responsibility will be to develop and implement a comprehensive growth strategy. This involves creating and executing a full-funnel approach to drive customer acquisition, retention, and lifetime value through various channels. By analyzing market trends and customer behavior, you will identify new growth opportunities, optimize conversion rates, and enhance the overall customer experience. Collaboration with the executive team is essential to align growth objectives with broader business goals. Your role will also involve leading paid advertising efforts on platforms like Google Ads, Meta Ads, and other digital ad platforms. You will be responsible for managing performance marketing activities, optimizing for Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and overall growth. This includes strategically managing budgets, conducting A/B testing, and refining campaigns to maximize the efficiency of paid media efforts. Additionally, working closely with the creative team is vital to develop high-converting ad creatives and explore new formats for improved engagement. Furthermore, you will drive creative strategy and campaign execution by developing strategies that resonate with the target audience and reflect the brand's unique identity. Collaboration with content, design, and branding teams is crucial to produce data-driven ad creatives that ensure consistency across campaigns while optimizing for conversion. Continuous testing of new creative concepts, messaging, and formats will be necessary to stay relevant and engaging in a competitive market landscape. In terms of organic growth, you will be responsible for executing SEO strategies to drive long-term organic growth. This includes focusing on technical SEO, content optimization, and keyword strategy. Collaboration with content teams to create high-quality, search-optimized content aligned with key growth goals is essential. Monitoring and enhancing organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques are key aspects of this role. Additionally, you will oversee influencer marketing campaigns and strategic partnerships to expand brand reach and increase visibility. Building and managing influencer campaigns that resonate with the brand's values, as well as identifying strategic brand collaborations, are integral to enhancing customer acquisition. Monitoring the effectiveness of partnerships and influencer campaigns by tracking metrics like engagement, reach, and conversions will be part of your responsibilities. Your role will also involve leading Conversion Rate Optimization (CRO) efforts to enhance on-site performance, improve user experience, and increase conversion rates across key touchpoints such as the website and landing pages. A/B testing on product pages, checkout flows, and user interfaces will help identify opportunities for improving conversion metrics. Implementing iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases will be crucial. Furthermore, you will develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value. By using customer data to segment audiences, delivering personalized campaigns to boost engagement and reduce churn, you will design loyalty programs, referral initiatives, and retention campaigns to foster customer loyalty. Your role will also involve data analytics and performance reporting, where you will continuously monitor key performance indicators (KPIs) across all growth channels. By utilizing data insights to refine strategies and drive performance improvements, you will provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends. Tools like Google Analytics, Facebook Ads Manager, and SEO platforms will be used to optimize campaigns and measure success. Qualifications: - Proven track record in scaling D2C brands through paid advertising, SEO, and creative growth strategies of 3+ years. - Thrive in a fast-paced, growth-driven environment with a hustle mindset. - Highly analytical, data-driven, and capable of taking full ownership of growth channels. - Deep understanding of D2C growth mechanics and enthusiasm to lead impactful campaigns.,

You are a strategic, data-driven Senior Executive specializing in Retention Marketing, responsible for developing and implementing strategies to enhance customer loyalty, reduce churn, and increase customer lifetime value (LTV). Leveraging data analytics and customer insights, you will craft personalized retention campaigns across various channels to build strong customer relationships and ensure a seamless experience. Your key responsibilities include developing and executing comprehensive retention marketing strategies, managing multichannel lifecycle campaigns, utilizing data analytics to identify churn drivers and measure campaign effectiveness, creating segmented and personalized marketing campaigns, collaborating with cross-functional teams, designing churn prevention and win-back campaigns, conducting A/B testing for optimization, monitoring key retention KPIs, and utilizing marketing automation platforms, CRM systems, and analytics tools. To qualify for this role, you should hold a Bachelor's degree in Marketing or a related field (a Master's degree is advantageous) and have at least 2 years of experience in retention, CRM, or lifecycle marketing, preferably in e-commerce, SaaS, or subscription-based businesses. Proficiency in CRM platforms such as CleverTap, Salesforce, HubSpot, or Marketo, hands-on experience with email marketing tools and automation platforms, strong data analysis skills, familiarity with analytics platforms, and knowledge of A/B testing, segmentation, and personalization techniques are necessary for this position.,

As the Customer Lifecycle Marketing Manager at Ultrahuman, you will play a crucial role in driving the company's growth and success. Ultrahuman is a leading health-tech company focused on revolutionizing metabolic health through wearable technology, real-time analytics, and digital platforms. By joining our purpose-driven team, you will have the opportunity to make a positive impact on people's lives and contribute to our mission of helping individuals live healthier, longer, and stronger lives. Your main responsibility will be to develop and implement data-driven and creative email marketing strategies to enhance user engagement, retention, and satisfaction. You will be in charge of key performance indicators such as click-through rates, open rates, retention rates, engagement metrics, and revenue generation. Additionally, you will collaborate with various teams including product, content, and design to ensure the success of our lifecycle communication strategy across email, push notifications, and in-app journeys. Key Responsibilities: - Take ownership of email/push notification KPIs and drive optimization efforts - Develop and execute comprehensive lifecycle marketing strategies - Utilize platforms like Braze or Iterable to design and optimize automated workflows - Collaborate with cross-functional teams to ensure seamless execution - Monitor campaign performance metrics and conduct A/B testing for continuous improvement - Ensure email compliance with regulations such as GDPR and CAN-SPAM - Implement innovative personalization and segmentation strategies - Maintain a proactive marketing calendar to stay organized and efficient Required Qualifications: - Bachelor's degree in any field Preferred Skills & Experience: - Proficiency in email marketing automation tools (e.g., HubSpot, Salesforce, Leadsquared) - Familiarity with design tools like Figma and design fundamentals - Strong writing skills for both long-form and short-form content - Understanding of behavioral triggers and user segmentation - Analytical mindset with fluency in data analysis - Excellent collaboration and communication skills - Experience in fast-paced B2C environments A Typical Day: Your day will involve analyzing campaign metrics, attending cross-team meetings, designing user journeys, collaborating with designers, setting up A/B tests, monitoring compliance, and brainstorming new strategies. You will end your day by planning impactful optimizations that drive results. What You'll Learn: - Work closely with the leadership team of a growing startup - Master advanced email marketing strategies and tools for measurable business outcomes - Gain hands-on experience with industry-leading email platforms and analytics tools - Build a successful campaign portfolio for future leadership roles - Stay updated on industry trends to enhance your skills and career growth Perks & Benefits: - Employee Stock Option Plans (ESOPs) for company ownership - Occasional travel opportunities - Complimentary Ultrahuman products - Comprehensive insurance coverage - Free meals, snacks, and gym membership reimbursement - Wi-Fi reimbursement for remote work Join us at Ultrahuman and be part of a team that is dedicated to making a difference in people's lives through innovative health-tech solutions.,

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

As a Senior Associate in Product Marketing with a focus on CRM and retention at our location in Chattarpur, Delhi, you will play a crucial role in driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your main goal will be to positively impact key business metrics such as LTV, ARPU, and churn reduction. Your responsibilities will include developing and executing the overall lifecycle marketing strategy in alignment with business KPIs, creating and managing automated journeys using platforms like Braze, Optimove, Salesforce, or similar tools, segmenting audiences based on behavior and predictive data, launching personalized campaigns across various channels, and collaborating with cross-functional teams to ensure targeted messaging. Furthermore, you will be expected to design A/B and multivariate testing plans, analyze campaign performance metrics, optimize based on data insights, and ensure compliance with responsible gaming guidelines and regional regulations. To be successful in this role, you should have a minimum of 2 years of experience in CRM, retention marketing, or lifecycle marketing, preferably in industries such as real-money gaming, e-commerce, or mobile apps. Proficiency in managing customer journeys in CRM tools, strong analytical skills, and a good understanding of segmentation, personalization, and predictive targeting are essential. Excellent project management and communication skills are also required to thrive in this fast-paced environment. Your success in this role will be measured by metrics such as an increase in Day 7/Day 30 retention rates, higher open/click rates and engagement levels across lifecycle journeys, and a reduction in inactive and churned users.,

You are responsible for leading the performance and lifecycle strategy of our Sportstech Live App as a Subscription Growth & Retention Manager. Your primary focus will be on increasing user conversion, enhancing app engagement, and reducing churn to establish long-term subscriber value. You will collaborate with various teams including product, marketing, data, and design to optimize the user journey at every stage. Effective communication is crucial as you will be required to present insights, drive campaigns, and influence strategies across departments. Your key responsibilities will include: - Increasing trial-to-paid and visitor-to-subscriber conversion through data-driven testing and messaging. - Developing and managing onboarding experiences to drive user activation and habit formation. - Analyzing user behavior, identifying churn risk, and implementing proactive retention strategies. - Conducting A/B and multivariate tests across app flows, pricing, messaging, and CRM. - Launching and overseeing multi-channel lifecycle campaigns (email, in-app, push notifications). - Owning and reporting on key performance indicators (KPIs) such as conversion rate, churn, LTV, renewal, and win-back. - Collaborating cross-functionally with Product, Creative, Data, and Customer Success teams. - Supporting App Store Optimization (ASO) efforts to increase app visibility and downloads. - Monitoring industry trends and benchmarking competitors in the fitness and health tech sectors. As a candidate, you should possess: - 4+ years of experience in subscription growth, lifecycle marketing, CRM, or digital product optimization. - A strong grasp of user behavior, conversion funnels, and retention metrics. - Experience with A/B testing platforms such as Firebase, Amplitude, or Optimizely. - Proficient analytical skills using SQL, Excel, or BI tools to derive actionable insights. - Familiarity with lifecycle platforms like Braze, Iterable, Leanplum, or similar. - Experience in freemium or trial-to-paid subscription business models. - Excellent written and verbal communication skills to ensure alignment across teams and effectively communicate campaign outcomes and product enhancements. Preferred skills that would be considered a bonus include: - Background in fitness, wellness, or mobile apps. - Strong eye for UX/UI and design collaboration. - Understanding of gamification, habit loops, or loyalty program design. - Experience working across international markets and managing localization workflows. This is a full-time position located in Madurai and Bangalore. Health insurance is among the benefits offered.,

About the Role Were looking for a Customer Lifecycle & Growth Specialist who can bridge acquisition and retention crafting data-driven journeys that move users from curious to converted, and from first-time users to loyal advocates. Youll own the customer funnel end-to-end: from identifying where potential drops off, to designing lifecycle campaigns that re-engage, convert, and grow. What Youll Do Drive Conversions: Analyze the full acquisition funnel from lead to activation to repeat and identify key drop-offs across channels, journeys, and personas. Plug Journey Gaps: Map the current customer lifecycle and propose journey enhancements to reduce friction and improve activation/conversion rates. Retention Campaigns: Design and run full-funnel lifecycle campaigns across email, SMS, WhatsApp, RCS, web and app push notifications. Behavioral Segmentation: Use customer data to create hyper-targeted segments based on usage, frequency, recency, order value, engagement history, etc. Journey Automation: Build and optimize automated journeys for onboarding, conversion nudges, re-engagement, upsell, and churn win-back. Experiment Relentlessly: Plan and execute A/B tests across messaging, creatives, time-of-send, CTAs, and channels to improve outcomes. Conversion Metrics Tracking: Monitor KPIs like CAC:LTV ratio, churn, funnel conversion %, and user engagement metrics. Work Cross-Functionally: Collaborate closely with product, growth, tech, and sales teams to align lifecycle communication with broader goals. What You Bring 24 years of experience in lifecycle marketing, CRM, or growth-focused roles.• Strong command over multi-channel retention platforms (like MoEngage, CleverTap, WebEngage, etc.). Experience improving conversion rates across acquisition journeys and lifecycle stages. Deep understanding of customer funnels, cohort analysis, RFM modelling, and user segmentation. A love for data: Your are comfortable in dashboards, not afraid of SQL, and have a track record of being numbers-first. Working knowledge of A/B testing, behavioural psychology, and engagement best practices. Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics suites. What Youll Love About NimbusPost High-growth company at the centre of India’s eCommerce revolution. Ownership of one of the most business-critical functions–customer value growth. Culture of rapid experimentation and performance-first thinking. Work closely with a sharp and driven team across marketing, design, product, and data. If you believe every click is a story and every drop-off is an opportunity–let’s talk.

Key Responsibilities: Own and drive CRM strategy for different business verticals. Lead execution across Push, SMS, WhatsApp, and Email campaigns. Manage and mentor CRM executives/specialists. Build lifecycle marketing journeys onboarding, engagement, reactivation. Monitor and report performance metrics (DAU, WAU, re-engagement, conversions). Create CRM dashboards, track OKRs, and drive continuous improvements. Collaborate closely with product, growth, content, and data teams. Key Deliverables: Increase in repeat user retention and revenue through CRM. Optimized user journeys across the CRM funnel. Strong and scalable CRM processes and execution frameworks. What We re Looking For: 4 6 years of experience in CRM, lifecycle marketing, or retention. Hands-on experience with campaign tools and analytics platforms. Ability to lead and coach a small team. Strong data orientation with a performance mindset. Excellent collaboration and stakeholder management skills.

Key Responsibilities: Channel & Journey Strategy Own and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email. Lifecycle Journey Management Design, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention. Campaign Planning & Execution Collaborate with cross-functional teams content, design, product to plan, execute, and launch CRM campaigns effectively. Performance Analysis & Optimization Continuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes. A/B Testing & Experimentation Develop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement. Funnel Metrics Monitoring Track and analyze key metrics across the lifecycle funnel to identify trends, drop-offs, and growth opportunities. Operational Excellence Ensure timely campaign execution, maintain platform reliability, and uphold CRM best practices. Key Deliverables: Measurable increase in customer engagement and retention rates. Improved ROI and overall performance across CRM channels. Development and maintenance of scalable , automated , and data-driven lifecycle journeys. What We re Looking For: 2+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in a fast-paced or digital-first environment. Strong understanding of CRM platforms and tools (e.g.CleverTap, MoEngage, Salesforce Marketing Cloud, Iterable, etc.). Proven track record of designing and scaling automated, multi-channel customer journeys . Hands-on experience with data segmentation, personalization, and performance reporting . Analytical mindset with the ability to interpret data, generate insights, and translate them into actionable strategies. Excellent project management skills and ability to work cross-functionally. Strong communication and collaboration skills. A test-and-learn approach with a passion for continuous improvement

Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717