Senior Category Manager - Puja Vertical

Job Description

Category Manager II / Senior Category Manager Location: Bengaluru (Work from Office) Type: Full-Time Role Overview: We are seeking a highly driven and strategic Category Manager II / Senior Category Manager to lead the growth of our domestic and global Puja category. You will play a pivotal role in driving category revenue, enhancing profitability, and building meaningful experiences for our users across web and app platforms. Key Responsibilities: Drive domestic and global category revenue growth through pricing strategy, cost management, and market expansion. Build and execute state-level go-to-market (GTM) plans aligned with regional panchangs, festivals, and temple traditions. Collaborate cross-functionally with Fulfillment, Product, and Marketing teams to optimize user experience and operations. Innovate and introduce new puja categories, keeping them aligned with regional preferences. Develop retention-focused programs to boost customer loyalty and lifetime value (e.g., subscriptions, numerology pujas). Manage the puja calendar at state and national levels, covering key dates like amavasya, poornima, and ekadashi. Implement data-driven pricing strategies (dynamic/seasonal) to optimize conversions and profitability. Regularly analyze competitor offerings to stay ahead in the market. Manage vendor and temple partnerships to ensure operational excellence and cost optimization. Lead continuous optimization of category listings across web and app to drive revenue growth. Key Metrics Deliverables: Revenue: Achieve X% month-on-month revenue growth. Profitability: Maintain CM1% and CM2% margin targets. Innovation: Launch X new puja categories monthly. Retention: Improve customer retention rates ( X% MoM). User Engagement: Achieve high CSAT/NPS scores ( X%). Pricing Conversion: Improve conversion through pricing experiments (X% quarterly). Market Share: Maintain or increase market share by X% quarterly. Data Reviews: Conduct regular data reviews to inform strategy. Required Skills Competencies: Proven experience in category management, ideally in B2C, e-commerce, or faith-tech sectors. Strong analytical mindset; experience using data for decision-making and strategy. Deep understanding of regional cultural nuances, festivals, and temple networks is a plus. Ability to manage large-scale vendor/partner ecosystems. Excellent cross-functional collaboration and communication skills. Experience in pricing strategy and driving growth metrics. Strong problem-solving ability and entrepreneurial mindset. Hands-on experience with web/app-based product merchandising is an advantage. Why Join Us Be part of a fast-scaling faith-tech company that s transforming devotional experiences. High ownership role with direct PL impact. Collaborate with passionate teams across product, ops, and marketing. Opportunity to build a category that blends tradition with technology at scale.