CRM and Retention Marketing Associate

CRM & Retention Marketing Associate

Location: Gurgaon / Remote (India)
Reports to: Co-Founder
Type: Full-time

About Chokore

Chokore is a fast-growing Indian accessories brand that blends elegance, innovation, and heritage. With a wide product range — from pocket squares and ties to sunglasses, hats, and perfumes — we design for modern India. At Chokore, we’re building more than products — we’re building moments of identity, confidence, and culture.

We are now looking to strengthen our relationship with existing and new customers through thoughtful, data-driven engagement — and that’s where you come in.

Role Overview

As a CRM & Retention Marketing Associate, you’ll be the voice of Chokore’s relationship with its customers. From welcome flows to reactivation, from festive moments to loyalty loops — you’ll plan and execute lifecycle campaigns that feel personal and premium.

You’ll work closely with the content, product, and performance teams to translate customer data into powerful journeys — across email, WhatsApp, SMS, and more.

Key Responsibilities

• Analyze customer behavior (repeat rate, AOV, churn, purchase frequency, etc.) and create meaningful segments
• Design and manage automated lifecycle journeys — welcome, post-purchase, replenishment, win-back, and loyalty
• Execute omnichannel campaigns via email, WhatsApp, SMS, and push (using tools like Klaviyo or MoEngage)
• Partner with content/design teams for creative messaging, subject lines, and performance-focused creatives
• Track and improve CRM KPIs — repeat rate, LTV, retention %, open/click rates, and conversion
• Run A/B tests and iterate fast — across creative, CTA, timing, and copy
• Work with the growth and product teams to bring insights back into acquisition and merchandising

Ideal Candidate

• 1–3 years of experience in CRM, retention, or growth marketing (D2C or ecommerce preferred)
• Strong understanding of marketing funnels, customer journeys, and conversion metrics
• Hands-on experience with tools like Klaviyo, Mailchimp, MoEngage, or similar
• Data-comfortable — familiar with using cohort analysis, Google Sheets/Excel, or CRM dashboards
• Excellent copywriting instincts — knows how to talk to Gen Z, millennials, and premium audiences
• Bonus: experience with WhatsApp campaign tools, loyalty programs, or RFM segmentation

• What You’ll Love at Chokore
• A high-margin, fast-moving brand with a distinct identity
• Freedom to experiment and bring your ideas to life
• Be part of the brand’s next phase of growth — loyalty, retention, and community

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person

Speak with the employer
+91 8800955996Application Deadline: 07/07/2025Expected Start Date: 15/07/2025