Content Writer - Marketing

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media. 

Key Responsibilities:

·      Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures.

·      Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities.

·      Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach.

·      Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling.

·      Assist in creating content calendars and ensuring timely content delivery across all platforms.

·      Apply SEO best practices to content and continuously optimize for improved visibility and traffic.

·      Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives.

·      Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership.

·      Analyze content performance metrics and audience engagement to refine content strategies and improve impact.

Qualifications:

·      Mastery of the English language

·      Excellent communication, writing, and editing skills

·      An interest in technology and software

·      A positive, can-do attitude

·      A desire to learn and be mentored

·      Minimum 2-3 years of relevant technical copywriting work experience·      

·      Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva).

·      Industry: IT Services & Consulting

·      Functional Area: Marketing & Communication