Content Strategist

About the job:

We are seeking a creative and analytical Content Strategist to join our marketing team. In this role, you will be responsible for developing and executing content strategies that elevate our brand, engage our target audience, and drive business growth. You will collaborate closely with marketing, design, and product teams to ensure brand consistency and impactful storytelling across all channels.

Key Responsibilities:

• Develop and implement comprehensive content strategies aligned with brand goals and business objectives.
• Conduct market research and audience analysis to identify content opportunities and trends.
• Create and manage editorial calendars, ensuring timely delivery of high-quality content.
• Create and implement content strategies aligned with overall business goals, focusing on video content, web content, case studies, ebooks, and marketing collateral.
• Collaborate with writers, designers, and other stakeholders to produce engaging content for web, social media, email, and other platforms.
• Ensure brand voice, tone, and messaging are consistent across all content.
• Analyze content performance metrics and adjust strategies to optimize reach and engagement.
• Stay up-to-date with industry trends, competitor activities, and emerging platforms.
• Develop video content strategies that align with brand objectives and resonate with target audiences. This includes concept development, scripting guidance, and performance analysis.
• Track and analyze the performance of content initiatives, providing regular reports and recommendations for optimization.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Must have 02 to 04 years of experience in content strategy, brand management, or a similar role, preferably within the tech industry & B2B Business.
• Proven track record of developing and executing successful content strategies that drive brand awareness and customer engagement.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and engaging content.
• Proficiency with content management systems (CMS), analytics tools, and social media platforms.
• Strong understanding of SEO principles and digital marketing best practices.
• Creative thinker with strong project management and organizational skills.

Job Type: Full-time

Schedule:

• Day shift

Work Location: In person