Content Creator & Marketing Executive

We are seeking a versatile and creative Content Creator & Marketing Executive to join our team and support content and campaign needs across both our software and book publishing verticals. This role combines storytelling, digital strategy, and multi-format content creation to help us engage audiences and build brand visibility.

- Plan, write, and edit content for blogs, social media, emails, websites, and campaigns.

- Collaborate with cross-functional teams (product, editorial, design) to gather insights and create targeted content.

- Create and manage content calendars for both software and book publishing divisions.

- Repurpose content across formats such as reels, carousels, video scripts, and newsletters.

- Track content performance and optimize based on engagement and reach metrics.

- Write product blogs, case studies, and guides to explain features and customer success stories.

- Support SEO-driven content for landing pages and help documentation.

- Engage audiences on LinkedIn through thought leadership and feature updates.

- Create engaging social content around new launches, author events, and festivals.

- Write copy for book blurbs, author bios, and campaign taglines.

- Produce reels, trailers, and behind-the-scenes content to drive interest and sales.

- Strong command of English with excellent storytelling and editing skills.

- Experience using Canva, CapCut, or similar tools for content creation.

- Familiarity with SEO, social media algorithms, and digital marketing basics.

- Ability to manage multiple projects and switch between industries and tones.

- Experience with SaaS or educational content.

- A personal blog, Instagram handle, or portfolio showcasing your creative work.

- Interest in books, tech trends, or edtech.