City Retail and Marketing Lead

About the company:

Orange Health is India’s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*

Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page.

Our vision is supported by some of the world’s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role:

The City Retail & Marketing Lead is responsible for driving business growth, enhancing customer experience, and executing brand and marketing initiatives.

You will act as the city P&L owner, leading store teams, executing high-impact local campaigns, driving footfall and conversions, and nurturing a premium D2C experience.

Why join us?

• Market competitive salary with bi-annual increments.

• Great stock option policy with rights to exercise 10 years post exit.

• Well known for a collaborative culture with a top 10% rating on Glass door.

• Fastest-growing health tech company in India with marquee investors.

• Opportunity to build a product that will have a significant impact on people's health and well-being.

Roles and Responsibilities:

Retail Operations & Sales:

• Drive retail sales performance across all city outlets to meet revenue targets.

• Monitor daily store operations to ensure high operational efficiency and customer service standards.

• Ensure consistent brand presentation, merchandising, and service delivery across all locations.

• Analyze sales data to identify trends, opportunities, and areas for improvement.

• Marketing & Brand Execution:

• Localize and implement national marketing campaigns tailored to the city’s consumer base.

• Plan and execute city-specific marketing initiatives, partnerships, activations, and events.

• Coordinate with digital and offline channels to increase brand engagement.

• Build and maintain relationships with key local vendors, agencies, and influencers.

Customer Experience:

• Ensure a consistent and superior customer experience across all retail touchpoints.

• Collect and act on customer feedback to improve services and offerings.

  
  

Team Management:

• Lead, train, and motivate a team of ASM/ store managers and retail staff.

• Set clear goals and KPIs for performance and ensure continuous development.

Reporting & Insights:

• Provide timely reports on retail KPIs, marketing campaign performance, and city-level insights.

• Offer strategic input to the central team on potential opportunities and challenges in the city.

  
  

Skills We are looking For:

• 5+ years of experience in retail and D2C marketing,

• Strong understanding of the local market and customer behavior.

• Excellent communication, leadership, and analytical skills.

• Ability to work in a fast-paced, target-driven environment

• Experience in launching new stores or market entry.

• Prior experience with D2C startups or omnichannel brands.

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