Channel Development Manager

Role Objective:

To build a robust network of self-invested and self - stockists and distributors for branded millets and oils products across PH 1 Chennai, PH 2 Coimbatore, PH 3Madurai and PH 4 Vellore regions, ensuring market activation, regular primary and secondary billing, and long-term channel loyalty such as ensuring early-stage market penetration and monthly sales volume growth.

Key Responsibilities:

Self-Stockist & Distributor Appointment –

ü Identify financially capable, geography-specific stockists and distributors with existing infrastructure.

ü Pitch investment plans for self-stockist setup (investment range ₹3–₹10 Lakhs).

ü Finalize agreements, onboarding documentation, and credit terms.

ü Ensure alignment of distribution partner with company’s expansion and product objectives.

Territory Mapping & Channel Planning –

ü Create district/taluk-wise micro-channel strategy.

ü Plan phased rollout: Metro & Tier 1 cities

ü Map logistics partners for inter-city supply and coverage.

Sales & Billing Target Delivery -

ü Ensure monthly primary sales of ₹2–₹3.5 Lakhs per distributors.

ü Drive retail penetration of 50+ outlets per distributor within 60 days of onboarding.

ü Achieve 90% product billing fill rate with ≤5% return rate.

Market Development & Support –

ü Train distributors/stockists on inventory, product demo, and POS handling.

ü Plan and execute outlet engagement drives: product trials, scheme offers, point-of-sale branding.

ü Conduct monthly field visits (minimum 18 days/month) to support distributors and ensure pull generation.

Monitoring & Reporting -

ü Submit weekly stockist/distributor status reports:

ü Appointments, Billing performance, Market feedback, Payment aging

ü Analyse ROI of distributors and initiate corrective actions if target gaps exist.

Job Type: Full-time

Pay: ₹400,000.00 - ₹540,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Quarterly bonus

Work Location: In person