Category Head

Purpose of the Job:

To achieve 2-3x growth of the brand (product line) through product and market innovation

Key Responsibilities:

1) Own Innovation Roadmap for the brand to drive penetration and share of requirement among users

a. Deep data analysis of trial, conversion, usage, retention to uncover patterns

b. Deep consumer research to identify unmet needs, insights, and likes/dislikes

c. Convert insights into concepts for product development and marketing initiatives

2) Own P&L for profitable growth of the brand

a. Pricing strategy based on cost plus, user backward and competition benchmarking

b. Cost optimization based on unit cost analysis and benchmarking

3) Project Management to launch product and marketing initiatives and ensure their success via collaborating with

a. Product, tech, and academic teams

b. Internal marketing team and external agencies

c. Sales teams

Key Skills for the Role:

● Thinking and Problem Solving: Strong data analysis and connecting the dot’s ability

● Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities.

● Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication.

● Collaboration and Influence: Proven capability to collaborate with and influence senior leaders.

● Financial Acumen: Strong knowledge of pricing strategies, P&L management, and ROI evaluation.

Ideal Experience Profile:

● MBA from tier-1 colleges (IIM-A,B,C,K,I,L or ISB)

● 2-4 years of experience in managing - 200-500 Cr. brand or category

● Brand Manager/ Assistant Brand Manager from FMCG companies - HUL, P&G, Reckitt Benckiser, Nestlé, Mondelez, Marico, etc. Or Category Management roles in high growth start-ups - Zomato, Swiggy, Nykaa, Purplle, etc.

Location: