Business Development Executive - Castrol Lubricants India Ltd.

Job Title: Sales Development Executive- Castrol Brand Engine Oil
Location: Kottayam, Alaphuzha, Pathanamthita. Base Location - Kottayam.
Department: Sales & Business Development
Reports to: Regional Sales Manager & Distributor Owner

Job Overview:

The Key Sales Development Executive for Castrol Engine Oil is responsible for driving business growth by acquiring new customers, managing key accounts, and executing strategic sales initiatives. This role involves building relationships with branded workshops, delivering quality service, and achieving sales targets. The ideal candidate will be proactive, target-driven, and have strong communication skills to effectively promote Castrol’s branded workshop offer.

Key Responsibilities:1. Customer Acquisition & Lead Generation

• Develop and execute a detailed plan for acquiring new branded workshop or retail stores customers in assigned territories.
• Identify and generate a pipeline of qualified leads using approved tools and techniques to ensure a consistent flow of prospects.
• Conduct prospecting activities and profile potential customers based on approved criteria to determine their suitability.
• Present the value proposition of Castrol’s branded workshop program, including program benefits, product offerings, and commercial terms.
• Build strong relationships with prospects, address queries, and lead them through the onboarding process.

2. Offer Deployment & Customer Onboarding

• Collaborate with the Branded Workshop Manager or New Dealer owners to ensure a smooth and quality deployment of Castrol’s channel offers.
• Conduct training sessions, audits, branding activities, and activations to effectively onboard new customers to Castrol’s ways of working.
• Educate new accounts on the Castrol brand heritage, product range, and benefits, ensuring they are well-integrated into the program.

3. Business Growth & Sales Delivery

• Achieve monthly sales targets for the full range of Castrol products, including focus products and synthetic oils.
• Develop and maintain strong relationships with key accounts, ensuring consistent service delivery through the distributor and sales team.
• Collaborate with the ground sales team to develop customer retention strategies and counter competitor activities, minimizing their impact on Castrol’s business.
• Conduct regular visits to all assigned customers within the territory, maintaining a strong presence and building trust.

5. Reporting & Compliance

• Maintain accurate records of sales activities, customer interactions, and progress against targets using approved systems and tools.
• Provide regular updates and reports to the Regional Sales Manager on key performance metrics and market insights.
• Ensure compliance with company policies, sales processes, and contract terms.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 2 years of experience in FMCG/Automobiles/ Pharma/ Insurance or account management, preferably in the automotive industry or related sectors.
• Proven track record in customer acquisition and relationship management.
• Strong communication and negotiation skills.
• Ability to work independently and manage multiple tasks effectively.
• Proficiency in using CRM software and other sales tools.

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

• Commuter assistance
• Internet reimbursement
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Sales: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person