Brand Associate/Manager

The Smart Fellowship is an offline workplace simulation that scouts, assesses, and trains smart talent on behalf of 100+ companies. Our focus is on finding talent who, along with their technical skills, also can apply in-demand workplace skills like critical thinking, creative problem solving, emotional intelligence, and GenAI tools.

Our Client has appointed us to identify and hire a Brand Manager

Short description of company: A growing brand crafting sustainable, high-quality period care that blend eco-conscious innovation with modern design, meeting the needs of today’s health-aware consumers.

Company’s vision: To blend innovation with comfort—because a better period experience should be better for you and the planet.

The best part about this role:

• This position offers significant growth potential, including building and managing a team of marketing and sales professionals.
• Expanding the product portfolio under the brand and taking on increasing levels of responsibility within the organization.
• If you’re selected, the company will also fully sponsor your participation in The Smart Fellowship - a 40-hour, simulation-based training that’s helped 50,000+ professionals build essential skills for career success - like creative problem-solving, workplace communication, critical thinking, and using GenAI tools at work.

Salary range: Upto INR 6.5 LPA

Location: Santacruz, Mumbai (on-site)

Working days: Monday to Saturday (6 days a week)

You will be responsible for these Key Responsibility Areas (KRAs):

1. Brand Strategy and Development:

• Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives.
• Define the brand's positioning, messaging, and visual identity.
• Conduct market research and competitive analysis to identify opportunities and trends.

2. Marketing and Communication:

• Develop and execute integrated marketing campaigns across various channels, including digital marketing (SEO, SEM, social media), content marketing, public relations, and events.
• Create compelling marketing materials, including website content, brochures, and social media posts.
• Manage social media presence and engage with target audiences.

3. Sales and Distribution:

• Develop and implement sales strategies to achieve revenue targets.
• Establish and manage relationships with key retailers, including large retail chains.
• Drive sales through e-commerce platforms, including marketplace and direct-to-consumer
• Oversee inventory management and ensure efficient product distribution.
• Identify and secure strategic partnerships to expand market reach.

4. E-commerce Management:

• Optimize product listings and product information on e-commerce platforms to maximize visibility and conversion rates.
• Manage online advertising campaigns and track performance metrics.
• Monitor customer reviews and feedback and address any issues promptly.

5. Team Building & New Product Development (Future):

• As the brand grows, the candidate will be responsible for building and managing a team of marketing and sales professionals.
• Contribute to the development of new products within the women's personal hygiene category.

Your Key Performance Indicators (KPIs):

1. Brand Strategy & Marketing :

• Increase in brand awareness (measured via surveys, web traffic, and social media engagement).
• Growth in social media followers and engagement rates.
• Campaign ROI and conversion rates from marketing initiatives

2. Sales & Distribution:

• Monthly/quarterly revenue growth
• Number of new retail partnerships acquired
• Growth in the marketplace and D2C sales

3. E-commerce Management:

• Product listing visibility (SEO rankings on platforms)
• Conversion rate on e-commerce platforms
• Customer rating and satisfaction score

Who We're Looking For

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. Strong business acumen and able to work independently.
• Minimum of 3 years of experience in brand management, marketing, and sales, preferably within
• the consumer goods or personal care industry. Experience with women's hygiene products is a plus.
• Strong understanding of digital marketing, e-commerce, and social media marketing.

Job Type: Full-time

Pay: Up to ₹650,000.00 per year

Schedule:

• Day shift

Experience:

• Team management: 2 years (Preferred)
• Branding: 2 years (Preferred)
• Sales: 1 year (Preferred)

Work Location: In person