Ads Strategy (Not Sales)

3 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:

Nitro Commerce is a Series A Adtech startup founded in 2023 by an experienced team from Wigzo, a pioneering martech company that was successfully acquired by Shiprocket, marking a significant cash exit. The company is led by Umair Mohammed, a well-known figure in the martech space and founder of Wigzo, who brings deep expertise in ecommerce and marketing technology innovation. Nitro Commerce specializes in delivering in-market identified audiences targeted contextually with the most relevant creative, driving conversions directly on the brand’s own website within the same or multiple sessions.


Responsibilities

  • Develop, implement, and optimize comprehensive ad strategies

    for clients across various platforms and channels, aligning with their business objectives and KPIs.
  • Conduct

    in-depth market research, competitive analysis, and audience segmentation

    to identify strategic opportunities and inform decision-making.
  • Analyze

    campaign performance data, extract actionable insights, and provide strategic

    recommendations for continuous improvement.
  • Collaborate

    closely with product, engineering, and client success teams to translate strategic concepts into executable plans and innovative ad solutions.
  • Stay abreast of the

    latest AdTech trends, technologies, and industry best practices

    , integrating new learnings into our strategic approach.
  • Present

    strategic recommendations and performance reports

    to internal stakeholders and clients in a clear and compelling manner.
  • Contribute to the development of new ad products and features by providing strategic input based on market needs and client feedback.


Qualifications

  • 3+ years of progressive experience in the AdTech industry

    with a strong focus on ad strategy, media planning, or similar strategic roles.
  • Proven track record of developing and executing successful ad strategies that achieve measurable business outcomes.
  • Strong analytical skills with the ability to interpret complex data, identify trends, and draw strategic conclusions.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to both technical and non-technical audiences.
  • Proficiency in using data analysis tools and platforms relevant to AdTech.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment

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