Video Advertising Specialist

Job Description

We are looking for a Video Advertising Specialist to create, manage, and optimize video ad campaigns across digital platforms. The ideal candidate should have a deep understanding of video marketing strategies, audience targeting, and performance tracking. You will be responsible for developing compelling video ad content, maximizing engagement, and driving conversions through platforms like YouTube, Facebook, Instagram etc... Job responsibilities Plan, execute, and optimize video advertising campaigns across multiple digital platforms. Create and test engaging video ad creatives to enhance brand awareness and conversions. Conduct audience research and develop targeted video ad strategies. Monitor and analyze campaign performance using key metrics and KPIs. Optimize ad placements, bidding strategies, and budgets to maximize ROI. Collaborate with creative teams to develop high-quality video content. Stay updated with the latest video marketing trends and platform updates. Provide performance reports and actionable insights to improve future campaigns. Requirements Strong experience in video advertising on platforms like YouTube Ads, Facebook Ads, TikTok Ads, and Instagram Ads. Proficiency in video editing tools and ad management platforms. Excellent understanding of audience segmentation, A/B testing, and conversion optimization. Strong analytical skills to measure performance and optimize ad spend. Creativity in developing engaging and high-converting video content. Ability to work collaboratively with marketing and content teams.