Conversion Rate Optimization (CRO) Manager Were seeking an experienced and data-driven CRO Manager to lead our website and funnel optimization efforts. In this role, you will own the end-to-end CRO strategy with the goal of improving user journeys, maximizing onsite conversions, and driving revenue growth. The ideal candidate comes from an e-commerce background, understands the customer lifecycle, and is fluent in A/B testing, analytics, and UX best practices. Key Responsibilities: Own and execute CRO strategies to improve conversion metrics across web and mobile platforms. Analyze user behavior using tools like Google Analytics, Hotjar, and heatmaps to identify friction points and drop-offs. Design and run A/B, split, and multivariate tests (using tools like VWO, Optimizely, or Google Optimize) to validate hypotheses. Develop data-backed hypotheses for funnel improvements across PDPs, cart, checkout, and other key user flows. Collaborate closely with UX/UI designers, developers, and performance marketing teams to implement and iterate on test findings. Conduct post-test analysis to extract actionable insights and translate them into long-term site improvements. Monitor and report on key metrics such as conversion rate, bounce rate, average order value (AOV), and customer acquisition cost (CAC). Stay up-to-date with the latest CRO trends, tools, and e-commerce benchmarks. Requirements: 56 years of proven experience in conversion rate optimization, ideally in a high-traffic e-commerce environment. Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, GA4, etc. Hands-on experience with CRO tools such as VWO, Optimizely, Google Optimize, AB Tasty, or similar. Strong understanding of UX/UI principles, customer psychology, and user journey mapping. Ability to structure and run experiments using statistical significance. Experience working with cross-functional teams including marketing, product, design, and engineering. Excellent communication and presentation skills. Preferred Skills: Experience optimizing for mobile web and app funnels. Familiarity with HTML/CSS/JavaScript basics (not mandatory but helpful). Knowledge of personalization strategies and tools (e.g., Dynamic Yield, Insider). Experience working in fast-paced D2C or marketplace models. Why Join Us: Be part of a data-first, customer-centric e-commerce brand. Directly impact business growth by shaping the digital customer experience. Work with passionate, high-performing teams across product and growth.

We are seeking a strategic and experienced Procurement/Buying Head to lead our procurement operations, with a focus on B2C e-commerce and wholesale purchasing. The ideal candidate will have extensive experience in a B2C e-commerce online company, working with European countries, Chinese suppliers, and OEMs. Key Role Develop and implement procurement strategies for B2C e-commerce and wholesale channels, aligning with organizational goals and e-commerce growth objectives. Build and maintain relationships with global suppliers, including European, Chinese suppliers and OEMs, to secure high-quality goods at competitive prices. Oversee end-to-end buying processes, including sourcing, purchasing, and inventory management for B2C e-commerce and wholesale markets. Manage procurement operations with suppliers and partners in European countries, ensuring compliance with regional regulations and market standards. Monitor and mitigate risks associated with exchange rate fluctuations and foreign exchange transactions in international procurement. Analyze market trends, currency impacts, and e-commerce demands to optimize purchasing decisions and reduce costs. Negotiate contracts, terms, and pricing with global suppliers, incorporating FX considerations and OEM-specific requirements to minimize financial exposure. Ensure procurement activities comply with international trade regulations, UKCA standards, and company policies. Lead and mentor a procurement team, fostering a culture of excellence and adaptability in a fast-paced e-commerce environment. Provide detailed reports on procurement performance, cost savings, FX impacts, Spend Analysis and compliance metrics to senior management. Desired Qualifications Excellent communication and leadership skills to manage cross-functional teams. Minimum of 8-10 years of procurement experience, with at least 3-5 years in a leadership role within a B2C e-commerce online company Strong understanding of international trade regulations Proven experience working with European countries, Chinese suppliers, and OEMs in a procurement capacity Demonstrated expertise in managing UKCA requirements for product compliance. Strong background in wholesale and B2C buying processes. In-depth knowledge of exchange rate dynamics and foreign exchange risk management in procurement. Other Details 5 Days work from Office - Gurgaon Based. Regards Human Resource

We are looking for a Senior Email Marketing Specialist for our Gurgaon team. The person will be responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns. In this role, you will be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing campaigns to their target market groups. The primary goal is to acquire, retain and convert customers. Professional Skills & Competencies Assist the Email team in planning and managing high-volume, segmented email marketing campaigns Identify customer journey and its relationship with email campaigns Understand and create customer segments of the existing customer database for proper email targeting Create email strategies aligned with customer life cycle stages (acquisition, current, retention, and win-back) Responsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign-off, and deployment. Design and implement direct email marketing campaigns Proofread emails for clarity, grammar, and spelling Ensure mobile-friendly email templates Write newsletters including all company updates Upgrade our email templates using graphics, personalization, and advanced features Ensure prompt and accurate communication with clients via email to minimize unsubscribes Create email databases for lead generation Monitor performance of campaigns and provide reports to identify trends and actions to drive performance Grow and maintain our email list organically Ensure emails follow industry policies and best practices Requirements Experience working within a similar role within E-commerce business preferably within the health sector Previous experience in creating email marketing campaigns Self-motivated and independent worker Strong copywriting and communication skills with excellent English skills Analytical skills with an understanding of key email marketing KPIs and an ability to use data to drive decision-making. Experience using Excel and Google Analytics is preferred. Essential (Technical): Experience in working with HTML Experience using Emailing platforms such as Emarsys, dot mailer, Adestra, Klaviyo etc. Job Details - Timings - 10:30- 7:30 PM Working Days- 5 days Location - Udyog Vihar - Phase 4

Title: Associate/Sr. Associate Department: Procurement Industry: E-commerce Region: UK & Ireland Location: 5 Days - Work from Office, Shift 10:30am to 07:30pm, Gurgaon Udyog Vihar Phase-4 Job Description: We are looking for a results-oriented and experienced professional with a robust background in B2C & B2B trading or related fields. The ideal candidate will demonstrate exceptional negotiation, communication, and interpersonal skills, combined with the ability to analyze market trends and data for informed decision-making. This role demands strategic thinking, industry expertise, and a proven ability to drive business growth through effective relationship management and market analysis and prior experience from European countries or China. Key Responsibilities: Identify, evaluate, and establish relationships with new suppliers for both B2B and B2C needs. Maintain and improve relationships with existing suppliers, conduct thorough market research to stay updated on industry trends and identify potential vendors. Establish and nurture strong relationships with B2B clients to promote business growth and expansion. Develop and execute strategic plans to identify and capitalize on emerging market opportunities. Leverage advanced negotiation skills to secure favorable deals and build long-term partnerships. Ensure compliance with industry regulations and legal standards in all business activities. Utilize CRM systems and relevant software to optimize processes and enhance operational efficiency. Collaborate effectively with cross-functional teams while independently managing responsibilities to achieve and surpass business objectives. Oversee the entire procurement process from requisition to delivery for both B2B and B2C products. Ensure timely procurement of goods and services to meet business needs. Continuously improve procurement processes to enhance efficiency and effectiveness. Ensure all procured products and services meet the company's quality standards. Monitor and control procurement budgets to optimize spending. Identify and implement cost-saving opportunities without compromising on quality. Work closely with the inventory team to manage stock levels, avoiding shortages and overstock situations. Prepare and present regular reports on procurement activities, savings, supplier performance, and market trends. Collaborate with various departments, including Sales, Marketing, Finance, and Production, to understand and meet their procurement needs. Qualifications & Requirements : Proven experience in B2B trading, business development, or a related role, Someone dealt with UK, China or European countries are preferred. Strong analytical skills with the ability to interpret market data and trends. Excellent Communication Skills Proficiency in CRM systems and relevant software applications. Ability to work both independently and collaboratively in a fast-paced, dynamic team environment. Regards Jeeshan Ali Human Resource

Sr. Associate Content Writing Fabel services private limited, under the brand name Feel good contacts, is the UKs 2nd Largest E- commerce provider for contact lenses, glasses, sunglasses, and eye care products. Since 2008, we have been catering to customers globally from our offices in Gurgaon, India and London, UK. Today we are a team of over 100 on roll employees which is rapidly expanding and offering tremendous growth opportunities. Responsibilities Include: • Assisting the SEO and Content team in the formulation of content strategies to build a lasting digital connection with consumers. • Ownership and execution of content marketing campaigns to grow our UK and Irish Markets • Planning, monitoring and launching optimizer online content to increase organic traffic via SEO best practices. Job Brief: We are looking for an experienced Content & Marketing Executive to assist in the planning, execution and optimizations of our online marketing efforts. The promotion of brand, category & product pages through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours, one of the UKs most established e-commerce eyewear companies. The ideal candidate will have a passion for all things marketing and technology, as well as knowledge for SEO best practices for content creation. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue & Organic traffic. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. The right candidate will possess project management skills, have excellent attention to detail, have outstanding interpersonal skills, and well versed to work as part of the wider marketing team. We are looking for an individual who can self-manage and work under their own initiative at the heart of a vibrant and busy digital department. Responsibilities: • Assist the SEO and Content team in the formulation of content strategies to build a lasting digital connection with consumers. • Support the SEO channel by helping develop and execute optimizer content taking into account best practices. • Work within the content & SEO team in all aspects of SEO including but not limited to keyword research, link building, analysis and website auditing and developing recommendations from a content and technical perspective. • Overlook and be responsible for the continued organic growth of our UK and Irish Markets • Key involvement in the internal projects to update the search and platform by providing recommendations to optimism organic search performance. • Collaborate with our designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.) Acquire insight in online marketing trends and keep strategies up to date. Corresponding with email and social media departments to ensure content is on-brand and grammatically flawless. Requirements: • Minimum 3+ yrs experience in a content marketing role (preferably B2C) • Experience proofreading, editing and managing the workload of a team of content writers. • A creative and engaging writing style • In-depth knowledge of SEO, meta data, and keyword research • Experience using SEO tools. • Fluency in everything Google Analytics • Experience using a CMS to upload and edit content. • A very strong grasp of grammar and spelling.

Sr. Associate Content Writing We are looking for an experienced Content & Marketing Executive to assist in the planning, execution and optimizations of our online marketing efforts. The promotion of brand, category & product pages through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours, one of the UKs most established e-commerce eyewear companies. The ideal candidate will have a passion for all things marketing and technology, as well as knowledge for SEO best practices for content creation. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue & Organic traffic. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. The right candidate will possess project management skills, have excellent attention to detail, have outstanding interpersonal skills, and well versed to work as part of the wider marketing team. We are looking for an individual who can self-manage and work under their own initiative at the heart of a vibrant and busy digital department. Responsibilities: Assist the SEO and Content team in the formulation of content strategies to build a lasting digital connection with consumers. Support the SEO channel by helping develop and execute optimizer content taking into account best practices. Work within the content & SEO team in all aspects of SEO including but not limited to keyword research, link building, analysis and website auditing and developing recommendations from a content and technical perspective. Overlook and be responsible for the continued organic growth of our UK and Irish Markets Key involvement in the internal projects to update the search and platform by providing recommendations to optimism organic search performance. • Collaborate with our designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.) Acquire insight in online marketing trends and keep strategies up to date. Corresponding with email and social media departments to ensure content is on-brand and grammatically flawless. Requirements : Minimum 5 yrs experience in a content marketing role (preferably B2C) Experience proofreading, editing and managing the workload of a team of content writers. A creative and engaging writing style In-depth knowledge of SEO, meta data, and keyword research • Experience using SEO tools. Fluency in everything Google Analytics Experience using a CMS to upload and edit content. A very strong grasp of grammar and spelling.

Title : Executive Assistant to Director Work Mode: Full Time | On-Site | Monday to Friday Shift Time : Monday to Friday | 10:30 to 19:30 IST Job Location: Udyog Vihar Phase 4 Gurgaon We are looking to hire a sharp, proactive, and highly organized Executive Assistant to the Director to provide high-level strategic and administrative support. This role goes beyond traditional assistant dutiesrequiring business acumen, confidentiality, exceptional judgment, and a solutions-oriented mindset. This is a pivotal role for someone who thrives in a fast-paced environment, handles multiple priorities with ease, and anticipates needs before they arise. Key Responsibilities: Handle confidential data with the utmost integrity Manage and optimize the Directors calendarcoordinating internal and external meetings across time zones with minimal conflicts Prepare briefing documents, agendas, reports, and follow-up trackers for strategic meetings and reviews. Act as a bridge between the Director and internal teams, ensuring seamless flow of communication and alignment on priorities Assist in business planning, project tracking, and performance dashboards Draft professional communications, emails, presentations, and executive summaries Liaise with senior stakeholders, partners, and clients on behalf of the Director with poise and discretion. Maintain and update internal documents, filing systems, contracts, and records Follow up on key action items and drive closure of pending tasks across teams Track deadlines and deliverables for special projects or cross-functional initiatives Desired Skills Excellent written and verbal communication skills. 4 to 8 years in an EA or Chief of Staff-type role supporting senior leadership Proficient in MS Office Suite, Google Workspace, and modern productivity tools High emotional intelligence, integrity, discretion, and resilience under pressure Regards Jeeshan Ali Deputy Manager HR

Job Description: Senior Accountant Position Overview: We are seeking an experienced Accountant for at-least 6 years having previous experience of Corporates/ Trading Companies who has previously worked in the CA firms in the field of Accounting, Auditing, Taxation and compliance domain. The ideal candidate will possess comprehensive knowledge and hands-on experience in various aspects of Accounting, Taxation, Balance Sheet finalization, and Reconciliations. Additionally, proficiency in import-export documentation is highly desirable. The candidate should demonstrate strong analytical skills, attention to detail, adaptability to change and ability to work efficiently in a fast-paced environment. Responsibilities: 1. Accounting & Financial Reporting • Manage day-to-day accounting activities including journal entries, general ledger maintenance Bank Reconciliation with meticulous accuracy. • Prepare and review financial statements (Profit & Loss, Balance Sheet, Cash Flow Statement) for a company timely. • Ensure accuracy and compliance with accounting standards and company policies. • Monthly preparation of MIS. • Manage Accounts Receivable and Accounts Payable effectively. 2. Taxation • Prepare and file GST returns, TDS returns, and other statutory and regulatory returns of MCA with utmost precision and adherence to deadlines. • Stay updated with changes in tax laws and regulations and ensure compliance with local and national tax requirements. 3. Balance Sheet Finalization • Lead the process of month-end and year-end closing activities, ensuring timely and accurate preparation of balance sheet accounts. • Conduct variance analysis and provide reasoning for fluctuations in balance sheet accounts. 4. Reconciliations • Perform reconciliations for accounts receivable, accounts payable, taxes, stock, and bank accounts to ensure accuracy and completeness of financial records. • Investigate and resolve discrepancies identified during reconciliations. 5. Import-Export Documentation • Manage import and export documentation processes, ensuring compliance with customs regulations and trade laws. • Coordinate with logistics and procurement teams to facilitate smooth import and export operations. 6. Others • Assist in the preparation of budgets, forecasts, and financial projections. • Other necessary work required as given by the Seniors work. Qualifications: • Bachelors degree in Accounting, Finance, or related field or equivalent certification. • Proven work experience as an Senior Accountant with a minimum of 6 years experience. • In-depth knowledge of accounting principles and practices. • Strong understanding of taxation principles and compliance requirements. • Proficiency in Balance Sheet finalization processes. • Excellent analytical and problem-solving skills. • Advanced proficiency in MS Excel and must have worked on Accounting software - Tally. • Ability to prioritize tasks and meet deadlines in a dynamic environment. • Excellent communication and interpersonal skills. • Experience in import-export documentation and international trade regulations.