SSH - Social Media- Marketing- WGBL

About Welspun

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.At Welspun, we strongly believe in our purpose to delight customers through innovation and technology, achieve inclusive & sustainable growth to remain eminent in all our businesses. From Homes to Highways, Hi-tech to Heavy metals, We lead tomorrow together to create a smarter & more sustainable world.

Job Purpose/ Summary

To develop and lead a compelling content strategy across social media and ecommerce platforms that enhances brand visibility, builds community, engages audiences meaningfully, there by enhances brand perception and supports business objectives.

Job Title

SSH - Social Media- Marketing- WGBLAs a Social Media Marketing Manager for WGBL, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Principal Accountabilities

Develop, implement and manage our social media strategy.Define most important social media KPIs.Manage and oversee social media content.Measure the success of every social media campaign.Stay up to date with the latest social media best practices and technologies.Use social media marketing tools such as Buffer.Attend educational conferences.Work with copywriters and designers to ensure content is informative and appealing.Collaborate with Marketing, Sales and Product Development teams.Monitor SEO and user engagement and suggest content optimization.Communicate with industry professionals and influencers via social media to create a strong network.Provide constructive feedback to the team.Adhere to rules and regulations.Present to Senior Management on the progress of the social media marketing strategy.The Social Media Marketing Manager will be expected to be up-to-date with the latest digital technologies and social media trends. They should have excellent communication skills and be able to express our company’s views creatively. Ultimately, they should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Key Interactions

Internal Communication ,External Communication ,Top Management,Mid Management

Experience

8

Competency Name

Competency Name

Proficiency Level

Business & Commercial acumenExpert EntrepreneurshipExpert Global Mind-setExpert People ExcellenceExpert Strategic thinkingProficient Analytical SkillsProficient Analytical & Critical ThinkingProficient Digital & E-Commerce_(Sales.Proficient

Recruiter HashTag

#Social Media_Content