Sr.Executive - New Product Development

Key Responsibilities:

1. Market & Consumer Research

Conduct market research to identify trends, customer needs, and

product gaps.

Study competitor products, pricing, and performance.

Analyze consumer behavior through surveys, reviews, and focus

groups.

2. Idea Generation & Concept Development

Collaborate with design, sourcing, and marketing teams to brainstorm

new product ideas.

Build concept notes and business cases for new product lines or

SKUs.

3. Product Design & Specification

Define product features, design specifications, material

requirements, and packaging concepts.

Work closely with design or tech teams for mockups, prototypes, and

product samples.

4. Vendor Coordination & Sourcing

Identify and evaluate potential vendors/manufacturers.

Coordinate sample development, quality testing, and cost

negotiations.

Align with sourcing and supply chain for MOQ, lead time, and

production planning.

5. Product Testing & Quality Assurance

Oversee product trials and testing (especially critical in baby

care, toys, apparel).

Ensure safety compliance, certifications, and FirstCry quality

benchmarks.

6. Commercialization & Go-to-Market

Work with category managers to finalize pricing, margin, and GTM

strategy.

Collaborate with content, packaging, and marketing teams for launch

readiness.

Coordinate with warehouse for product codes, barcodes, and launch

stock-in.

7. Performance Tracking

Post-launch, monitor product performance (sales, returns, reviews).

Identify early signs of success or failure and recommend changes

(e.g., packaging, pricing, design tweaks).

Key Skills & Competencies:

• Strong understanding of consumer product lifecycle.
• Data-driven mindset with strong research and analytical skills.
• Eye for design, trends, and detail.
• Vendor management and negotiation skills.
• Basic knowledge of product safety regulations (BIS, ASTM, etc.).
• Cross-functional collaboration (design, sourcing, QC, marketing).