Job Description: Strong communication, negotiation, and analytical abilities, as well as proficiency with procurement software and a good understanding of supply chain processes. Communication and Interpersonal Skills: Effectively communicating with suppliers, internal teams, and management is crucial. This includes clear written and verbal communication, active listening, and the ability to build and maintain positive relationships. Negotiation Skills: A key aspect of buying roles is negotiating with suppliers to secure favorable prices and terms. Analytical Skills: Analyzing purchasing trends, supplier pricing, and product availability to identify cost-effective solutions requires strong analytical abilities. Procurement Knowledge: A thorough understanding of procurement processes, including supply chain management, vendor assessment, and contract management, is essential. Technical Skills: Proficiency with relevant purchasing software, MS Excel, and other tools used for tracking purchase orders, invoices, and inventory is important. Organizational Skills: Managing multiple tasks, maintaining accurate records, and ensuring smooth operations require strong organizational skills. Show more Show less

Job Opportunity | Merchandiser – Fashion (Apparel) Location: Pune, Maharashtra Company: FirstCry.com 📍About Us: FirstCry.com is India's leading e-commerce platform in the baby and kids space, with a robust offline and online presence. Founded in 2010, we’ve connected with over 20 million families and offer 200,000+ unique products across 6,000+ brands. With over 400 stores and a growing digital footprint, we continue to redefine parenting and kids’ retail in India. Job Role: Merchandiser – Fashion (Apparel) 📍Key Responsibilities: Execute site merchandising calendars across FirstCry platforms Manage new product and seasonal launches, homepage & category placements, search results Partner with buying and marketing teams to plan and schedule promotions Analyse product performance: sell-through, stock gaps, discounts, margins, sales trends Develop merchandising strategies to increase conversions and engagement Coordinate with the Design team for digital banners, campaign creatives, and product setup Align with Marketing & Social Media teams for integrated campaign execution Monitor and report KPIs on a daily, weekly, and monthly basis 📍Preferred Candidate Profile: Graduate or MBA from a fashion or retail management institute Strong analytical mindset with a flair for visual merchandising Experience in e-commerce merchandising or online retail preferred Ability to collaborate across teams and handle multiple campaigns simultaneously Show more Show less

Selected Intern's Day-to-day Responsibilities Include Campaign Planning: Designing campaigns that align with marketing objectives Planning operations to ensure adherence to an annual calendar Influencer Operations: Executing campaign operations to meet objectives outlined in the calendar Discovering profiles that match the criteria defined Creating exciting communication that resonates with the network Connecting, presenting opportunities, persuading, and negotiating terms that align with strategic objectives Following up and reminders, and approving content shared by influencers Defining vouchers & coupon code requirements and coordinating with teams for creation Updating status on associated sheets Invoicing & coordination with Finance to clear invoices Executing brand collaborations: Outreach communication and creation of a shortlist Gathering quotes and selection of influencers Coordinating with teams and sharing suggestions with brand teams Executing brand requirements and reporting results Campaign Performance Reporting & Analysis: Defining requirements for the data needed to analyze campaign performance Gathering data, analyzing, and creating campaign reports & improvising as we go along Presenting campaign results to internal and external audiences Keeping track of past associations and maintaining databases Relationships & Networking: Building and maintaining the FirstCry Network of bloggers, vloggers, advocates and influencers. Building relationships and developing new ways to leverage influencers to achieve our goals Responding to collaboration requests coming in on all platforms and on email FirstCry Explore: Identifying creators and contributors for the explore section Coordinating with creators to meet the daily & monthly requirements defined Uploading images on the backend system in adherence to the criteria defined About Company: FirstCry.com is Asia's largest online shopping portal for kids and baby products with more than 2 Lac products and over 10 million plus happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 2000 employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore, Mumbai & Kolkata. The company is also expanding through the Franchise route, with more than 417+ stores opened across various states in India making it the second largest player in offline stores. Show more Show less

JD: Overview: A team player and project owner who is able to work well with multiple teams Deliver assigned tasks effectively and efficiently within stipulated timelines A high level of professionalism and positive work behavior Ability to work effectively in a fast paced, high energy, team-oriented environment Roles & Responsibilities: Create, manage and report 'Paid Campaigns On Facebook Ads Manager' for generating online sales and leads Understand and analyze multiple ad accounts and identify opportunities to improve 'Sponsored Campaigns Performance' Establish and manage the strategy, tone, content, and audience understanding across 'Sponsored Ad Campaigns' Partner with design teams to develop and optimize campaign specific 'Creatives (Images & Videos)' Maintain a creative performance sheet to assess their performance and improve upcoming creatives Have in-depth knowledge of 'Facebook Ads Manager' and should have managed 'Facebook Paid Campaigns' Tools' Knowledge: Facebook Ads Manager, Audience Manager, Events Manager and Commerce Manager Microsoft Excel is preferred Requirements: 1-2 years of experience in data-driven marketing role in digital marketing activities Prefer working in Startups where you're able to take ownership of work Process-driven, have strong problem-solving skills, an eye for detail Proficiency in English Show more Show less

Job Description Manage end-to-end Employee life cycle of the contract staff. Communicate organizational policies and processes and ensure they adhere. Ability to work well in a fast-paced environment. Capability to multitask and prioritize multiple demands. Ability to create hiring plans and drive the team to execute the plan. Strong experience in managing contractual workforce/Unions/Security/Housekeeping - specifically in larger volume. Sound knowledge of labour laws Shop Act, CLRA, Factory Act etc. Experience of MS Office; MS Excel/reports; HRIS systems. Provide MIS support for Attrition analysis, conduct and analyze exit interview, observe trends, and highlight important aspects, prepare, and publish dashboards. Good at problem-solving skills, critical thinking, and self-initiative. Excellent written, verbal communication, interpersonal skills; high-quality document and report preparation Monitoring House Keeping & Security. Completing documentation, taking HR interviews and vendors management, and employees grievance. Should have done MBA HR from a reputed University 4+ years of experience in Human resource. Experience in Logistics industry is a must. Show more Show less

FirstCry is Hiring !! Designation - Graphic Designer ( 3 Months Contract) Location - Pune Job Type - Contract Job Description: 1. Portfolio of work with a wide range of Book designs 2. Decent understanding of project requirements and concepts 3. Create and design various materials for Prints 4. Should be able to work and communicate with other team members 5. Ensure completion of projects in given time and with a keen eye for aesthetics and details 6. Minimum of 2 years of experience in book design / Graphic designs 7. BFA, GD art or equivalent design education If Interested share your CV on komal.murumkar@firstcry.com Show more Show less

Job Description: The candidate will be responsible for delivering innovations to the market for personal & home care and should be able to run independently 5-7 project at any time point Roles and responsibilities: Delivering new product development initiatives; with end to end responsibility from ideating on a new product concept to formulating prototypes to launch Understanding consumer- primary & secondary research to get into the mindset of parents to identify gaps in the market Benchmarking competitor products Closely monitor and analyze sales volumes, market share trends & competitive activity for the company Plan the key elements of each product category: name, purpose, variants, star ingredients, size, price, cost & packaging Managing product portfolio & relationship with over manufacturers, suppliers and laboratories Creating product briefs basis consumer requirement and brand positioning Evaluating the samples, collating feedback and sharing it with vendor to get a desired product Identifying packaging options for NPD. Negotiation on cost and order quantities with product & packaging manufacturers Creating packaging brief for design team, work with content & brand team to finalize a structure for artwork Coordinating with testing labs to get desired certifications and claims verified Coordinates with all important interfaces (marketing, procurement, legal and project leaders) in executing the project and delivering the formulation with excellence and scheduled timing Meet new product cost targets, improve existing products gross margin Well versed with Factory audits and product QC He/She need to be self-starter for ongoing improvement of existing products on parameters that matters to consumer (benefits, cost, sensory) Skills: Sourcing, Vendor Development, New Product Development, New Product Launch Category experience - Personal Care/Home Care Show more Show less

Selected Intern’s Day-to-day Responsibilities Include Proactively manage client communications and set clear expectations, ensuring a self-driven approach. Coordinate with one or more external client points of contact (POCs), prioritizing and addressing campaign requests promptly. Work closely with sales teams to verify campaign setups align with expectations and resolve any media operations inquiries. Serve as the primary operations point of contact (both process and product) for internal teams and external clients. Traffic all types of campaigns—ensuring accurate execution, and performing quality checks. Maintain and update weekly, monthly, and quarterly reports for internal management and clients. Create and analyze performance reports to monitor campaign effectiveness and confirm contract compliance. Troubleshoot and resolve any campaign-related issues for both internal and external stakeholders. About Company: FirstCry.com is Asia's largest online shopping portal for kids and baby products with more than 90,000 products and over 9 lakh happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees and the trend continues. Headquartered in Pune, the company also has a presence in Delhi, Bangalore, and Mumbai. The company is also expanding the franchise route, with more than 350 plus stores opened across various states in India, making it the second-largest player in offline stores.

Greetings from Firstcry!! We are currently hiring for Manager- Brand Partnership for Pune location! Job Description We are seeking a dynamic and results-driven professional to lead key brand partnerships and drive performance marketing initiatives on the FirstCry Shopping platform. This role is responsible for building and scaling relationships with key advertisers and their agencies, while ensuring business growth, profitability, and customer impact. Key Responsibilities: Build, manage, and grow strategic relationships and spends with key advertisers and their agency partners by delivering measurable performance outcomes on the FirstCry platform. Own the profitability and performance of assigned brands and categories, collaborating closely with cross-functional teams to turn insights into impactful marketing actions. Lead monetization of owned media spaces including banners, events, and targeted segments to maximize revenue. Partner with Influencer, Social Media, and CRM teams to optimize campaign performance and extract efficiencies from existing assets. Leverage reports and data-driven insights for strategic planning and agile execution. Deliver against ambitious targets and KPIs in a high-growth, performance-oriented environment. Lead and mentor a team of 4, fostering a culture of ownership, creativity, and excellence. Must-Have Skills & Qualifications: Strong analytical mindset with proficiency in advanced Excel and data interpretation. Excellent verbal and written communication skills. Proactive, self-starter attitude with a high level of ownership and achievement orientation. Experience Required: 7 to 10 years of experience in managing online channels with leading FMCG, OTC, or D2C brands. Proven track record of working with top brands in the e-commerce space. Strong grasp of ecommerce dynamics, campaign execution, and performance measurement.

A Visual Merchandising Manager is responsible for creating and executing visual merchandising strategies to enhance the customer experience and drive sales. This involves designing and implementing appealing store layouts, window displays, and promotional displays, ensuring brand consistency, and staying updated on industry trends. The role requires strong leadership, creativity, and collaboration with various teams like marketing and store management. Responsibilities: Develop and Implement Visual Merchandising Strategies: Create and execute a comprehensive visual merchandising strategy that aligns with the brand, target market, and business goals. Design and Implement Displays: Design and implement compelling visual displays, including window displays, in-store layouts, and promotional displays, to attract customers and maximize product visibility. Ensure Brand Consistency: Maintain brand consistency across all stores and locations, ensuring that visual merchandising reflects the brand's image and values. Monitor and Analyze: Regularly assess the effectiveness of visual merchandising strategies, analyze sales data, and identify opportunities for improvement. Manage Budgets: Manage budgets for visual merchandising projects, ensuring cost-effectiveness and adherence to financial constraints. Collaborate with Teams: Collaborate with marketing, sales, buying, and store management teams to align visual merchandising with overall business objectives. Stay Updated on Trends: Stay informed about the latest visual merchandising trends, competitor activities, and customer preferences to drive innovation. Train and Mentor: Train and mentor store staff on visual merchandising standards, techniques, and best practices. Oversee Installation: Supervise the installation of displays, ensuring they are executed according to design specifications and on schedule. Key Skills: Creativity and Design Skills: A strong eye for design, creativity, and the ability to translate concepts into visually appealing displays. Leadership and Management: Proven ability to lead and manage a team, delegate tasks, and provide guidance. Communication and Collaboration: Excellent communication and interpersonal skills to work effectively with various teams and stakeholders. Analytical and Problem-Solving Ability to analyze data, identify trends, and develop solutions to improve visual merchandising effectiveness. Project Management: Strong organizational and project management skills to manage multiple projects simultaneously and meet deadlines. Knowledge of Retail Operations: Understanding of retail operations, including store layouts, product placement, and customer flow. Budget Management: Ability to manage budgets and track expenses effectively. Education and Experience: Bachelor's degree in marketing, design, or a related field. Several years of experience in visual merchandising, preferably in a retail environment. Experience in managing teams and budgets. Strong portfolio showcasing previous visual merchandising work.

Job Specifications: Required (Must Have) skills: Minimum 1-3 yrs. of experience in E-Com Merchandising Good to have - Experience in category management, buying, selling Strong numerical and analytical aptitude Hands on experience with MS excel, MS office Technical aptitude and agility to learn web-based tools Able to understand criticality of the task and set priorities, Quick Thinker and able to perform under pressure Qualification: MBA/Graduate from a fashion, retail management institute Job Description: Executing the site merchandising calendar for multiple properties across FC platforms. This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results. Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team Experience designing and executing online customer experiences Drive the sales and margin through merchandising and content initiatives Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content Analyze the sell thrus, stock covers, discounts, stock gaps, sales trends Collaborates with key stakeholders to plan visual merchandising strategy Propose strategies for merchandise and content to increase conversion Manages the product setup process, product navigation, onsite search and products cross sells Accurately launch products on the website according to delivery dates and business needs Liaise with Marketing and Social Media for integrated content planning Responsible for category messaging and content, features and category marketing messages Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements Liaison with Design team to create products catalogue/ digital banners, campaigns and more.

Key Responsibilities: 1. Market & Consumer Research Conduct market research to identify trends, customer needs, and product gaps. Study competitor products, pricing, and performance. Analyze consumer behavior through surveys, reviews, and focus groups. 2. Idea Generation & Concept Development Collaborate with design, sourcing, and marketing teams to brainstorm new product ideas. Build concept notes and business cases for new product lines or SKUs. 3. Product Design & Specification Define product features, design specifications, material requirements, and packaging concepts. Work closely with design or tech teams for mockups, prototypes, and product samples. 4. Vendor Coordination & Sourcing Identify and evaluate potential vendors/manufacturers. Coordinate sample development, quality testing, and cost negotiations. Align with sourcing and supply chain for MOQ, lead time, and production planning. 5. Product Testing & Quality Assurance Oversee product trials and testing (especially critical in baby care, toys, apparel). Ensure safety compliance, certifications, and FirstCry quality benchmarks. 6. Commercialization & Go-to-Market Work with category managers to finalize pricing, margin, and GTM strategy. Collaborate with content, packaging, and marketing teams for launch readiness. Coordinate with warehouse for product codes, barcodes, and launch stock-in. 7. Performance Tracking Post-launch, monitor product performance (sales, returns, reviews). Identify early signs of success or failure and recommend changes (e.g., packaging, pricing, design tweaks). Key Skills & Competencies: Strong understanding of consumer product lifecycle. Data-driven mindset with strong research and analytical skills. Eye for design, trends, and detail. Vendor management and negotiation skills. Basic knowledge of product safety regulations (BIS, ASTM, etc.). Cross-functional collaboration (design, sourcing, QC, marketing).

Join , a leading name in the Retail Apparel and Fashion industry, as a Customer Relationship Officer. In this pivotal role, you will be at the forefront of enhancing customer satisfaction and loyalty by providing exceptional service and support. Your primary responsibilities will involve managing customer queries, resolving issues efficiently, and ensuring a seamless shopping experience for our valued clients. By leveraging excellent communication skills and a customer-centric approach, you will contribute to building strong relationships and fostering trust with our clientele. As part of a dynamic team, you will have the opportunity to work in a fast-paced environment, where your insights and problem-solving abilities will drive customer engagement and retention. If you are passionate about delivering outstanding customer service and thrive in a collaborative setting, this role offers a rewarding career path with growth opportunities within . Tasks Respond to customer inquiries and provide product information in a friendly manner. Resolve customer complaints and escalate issues when necessary to ensure satisfaction. Maintain accurate records of customer interactions and transactions. Collaborate with the sales and product teams to stay updated on new arrivals and promotions. Gather customer feedback and share insights with management to improve service quality. Requirements Strong communication skills to effectively engage with customers and understand their needs. Experience in retail or fashion industry is a plus, but a passion for helping customers is a must. Ability to multitask and manage time efficiently in a fast-paced environment. Proficiency in using CRM software and basic computer applications. Problem-solving skills with a customer-first attitude to ensure satisfaction and loyalty. Benefits Of Join as a Customer Relationship Officer to enhance customer experiences in the dynamic retail fashion industry. Elevate your career with us, where innovation meets customer delight.

Join , a leading name in the Retail Apparel and Fashion industry, as a Medical Account Representative and become an integral part of our dynamic team. At , we are dedicated to providing exceptional products and services, and we are looking for a driven professional who can contribute to our success by effectively managing and developing relationships with medical accounts. In this role, you will leverage your expertise to identify and seize new business opportunities, ensure optimal customer satisfaction, and collaborate seamlessly with internal teams to deliver tailored solutions that meet the unique needs of our clients. With a commitment to excellence and innovation, offers a vibrant work environment where your skills will be valued, and your career can flourish. If you are passionate about making a difference and have a keen eye for detail, we invite you to explore this exciting opportunity with us. Tasks Job Description: • Need to visit Hospital and Nursing Home to manage distribution of FC Gift box. • Need to acquire new customer on daily basis by Promotional Activities. • Maintain good relation with Nursing / Hospital staff. • Regular meeting with decision maker (MD / MS / Nursing Superintendent / CEO / Owner of Hospital). • Will be responsible for identify Maternity hospitals and get on board in operation • Ensure to make required no of calls daily to prospective customers. (Beat of 12 key hospitals /day in the base town) • A good team player, positive attitude & a will to learn. • Maintains quality service by following organization standards • Maintain key customer relationships and develop and implement strategies for expanding the company’s customer base. • Contributes to team effort by accomplishing related results as needed. • Promotion activities and Work site activities to increase the visibility • Need to visit tagged outer cities also. • Two-Wheeler is mandatory. Requirements Bachelor's degree in healthcare administration, business, or a related field. willing to work on field. Willing to learn in medical health Join as a Medical Account Representative and make a significant impact in the Retail Apparel and Fashion industry. Utilize your expertise in a dynamic environment. Apply now to embark on a rewarding professional journey.

Job Description: Candidate has to sign up franchisee stores with an investment of 60L to 90L Experience in opening franchisee stores Experience in scouting and finalizing properties for company owned stores Experience in co ordinating with legal for property documentation clearance Manage vendors for timely delivering of stores Manage with VM and Operation team for setting up of store for launch Good understanding of the market and business potential Good communication and convincing abilities

Job Description: Required (Must Have) skills: Strong operation knowledge (retail), good communication skill Desired (Good to have) skills: experience in handling multiple retail stores (experience COCO in store is a must) in Kids brand or any reputed fashion brand. Extensive travel is a must. Qualification: Graduate / MBA / PGDBM (desired) Experience: 6-7 years Roles and responsibilities: Monitoring and guiding daily COCO store activities, SOP of the company, Working towards business growth, Maintaining the overall COCO store operational standard as per the company norms / guidelines

Selected Intern’s Day-to-day Responsibilities Include Managing end-to-end recruitment processes Preparing and maintaining interview trackers Drafting and releasing offer letters About Company: FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 brick-and-mortar stores of FirstCry and BabyHug across India. FirstCry debuted on the Bombay Stock Exchange and National Stock Exchange on August 13, 2024, following a successful initial public offering.

Job Description: In this role, you will own the revenue targets for the Key accounts for FirstCry's community arm - FirstCry Parenting You will be working closely with Digital Agencies and Brands on media briefs. You will be FirstCry Parenting ambassador in the market. You will be expected to understand the Digital ecosystem, be abreast with industry analytics and be on top of industry trends You will be expected to maintain a healthy sales pipeline on a regular basis; be proactive in making presentations and suggesting solutions to brands This is an individual contributor role where the focus is on maximizing revenue potential with each of the key accounts you own, evangelizing FirstCry Parenting as a premium destination for Digital spends You will be expected to manage all stakeholder relationships end to end with minimum supervision In this role, you will work closely with the internal sales strategy & Product team for the conceptualization & execution of long-term deals for your accounts Experience of 1-2years+ is a must in Partnerships/Ad Sales roles.

Job Description: We are looking for a creative and tech-savvy Video Editor & Motion Graphics Artist to join our vibrant kids' fashion brand FirstCry.com. You will be responsible for crafting high impact fashion videos that engage parents and delight kids. The ideal candidate is not only skilled in video editing and motion graphics but also stays ahead of trends in AI-generated visuals, AI prompt, and social-first video formats. Key Responsibilities: Edit high-quality fashion videos for kidswear campaigns, lookbooks, product drops, social media, and seasonal launches. • Collaborate with stylists, Videographers, and the content team to bring brand stories to life. • Design and animate eye-catching motion graphics tailored for kids’ fashion. • Integrate AI-generated visuals and video elements using tools like Kling AI, Google Veo, Higgsfield AI or similar AI Image and Video generating tools. • Ideate and execute creative prompts for AI image/video generation for campaigns. • Repurpose long-form footage into engaging reels, stories, and shorts optimized for Instagram, YouTube, and other platforms. • Organize and manage video assets, backups, and a creative reference library. • Maintain logical sequencing, pacing, and continuity in edits. • Keep up with trends in kids’ content, video formats, editing styles, and viral visual language. • Maintain edit logs, project sheets, and monthly reports. Requirements: Proven experience in fashion or lifestyle video editing – kidswear experience is a plus. • Strong command over Adobe Creative Suite (Premiere Pro, After Effects, Photoshop). • Familiarity with AI-based creative tools. • Excellent sense of timing, music selection, and visual storytelling. • Strong understanding of platform-native content formats (Reels, Shorts, Stories, etc.) • Ability to conceptualize and execute with minimal supervision. • Bonus: Understanding of child-safe content guidelines and aesthetic preferences for parents. Educational Qualifications- Degree in Film Studies, Animation, Design, or related creative field. Years of Experience- 2-4 yrs. in video editing & motion graphics.

Job Description We are seeking a dynamic and results-driven professional to lead key brand partnerships and drive performance marketing initiatives on the FirstCry Shopping platform. This role is responsible for building and scaling relationships with key advertisers and their agencies, while ensuring business growth, profitability, and customer impact. Key Responsibilities: Build, manage, and grow strategic relationships and spends with key advertisers and their agency partners by delivering measurable performance outcomes on the FirstCry platform. Own the profitability and performance of assigned brands and categories, collaborating closely with cross-functional teams to turn insights into impactful marketing actions. Lead monetization of owned media spaces including banners, events, and targeted segments to maximize revenue. Partner with Influencer, Social Media, and CRM teams to optimize campaign performance and extract efficiencies from existing assets. Leverage reports and data-driven insights for strategic planning and agile execution. Deliver against ambitious targets and KPIs in a high-growth, performance-oriented environment. Lead and mentor a team of 4, fostering a culture of ownership, creativity, and excellence. Must-Have Skills & Qualifications: Strong analytical mindset with proficiency in advanced Excel and data interpretation. Excellent verbal and written communication skills. Proactive, self-starter attitude with a high level of ownership and achievement orientation. Experience Required: 7 to 10 years of experience in managing online channels with leading FMCG, OTC, or D2C brands. Proven track record of working with top brands in the e-commerce space. Strong grasp of e-commerce dynamics, campaign execution, and performance measurement.