Sr. SEO Specialist

Job description Roles and Responsibilities Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Desired Candidate Profile Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Job Types: Full-time, Part-time, Permanent, Contractual / Temporary Pay: ₹11,466.62 - ₹35,000.00 per month Benefits: Flexible schedule Health insurance Schedule: Day shift Evening shift Monday to Friday Morning shift Night shift Rotational shift Weekend availability Supplemental Pay: Commission pay Overtime pay Performance bonus Quarterly bonus Yearly bonus Ability to commute/relocate: New Friends Colony, New Delhi - 110065, Delhi: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 2 years (Required)