Sr. Executive - Performance Marketing

Job Summary:

We are seeking a results-driven Performance Marketing Specialist with 2–3 years of hands-on

experience in managing and optimizing paid campaigns across platforms such as Google Ads,

Meta (Facebook & Instagram) and Microsoft Ads. The ideal candidate should be analytical,

creative with ad copy, skilled in funnel optimization, and comfortable with data analysis and

reporting tools.

Key Responsibilities:

 Plan, launch, and optimize paid marketing campaigns across Google Search & Display &

Meta, Instagram, YouTube, and Microsoft Ads.

 Conduct keyword research, competitor analysis, and audience segmentation to drive

campaign efficiency.

 Write compelling ad copy and work with the creative team to produce high-performing

assets.

 Analyze performance marketing funnels to identify drop-off points and areas of

optimization.

 Set up and manage conversion tracking (via GA4, GTM, Appsflyer, or similar tools).

 Monitor campaign performance and deliver actionable insights through detailed

weekly/monthly reporting.

 Execute A/B testing on creative, audiences, and landing pages to improve ROI.

 Collaborate with cross-functional teams including product, design, and analytics.

 Ensure proper budget pacing, fraud prevention (e.g., with tools like P360), and

performance hygiene across campaigns.

Requirements:

 2–3 years of experience in performance marketing with a strong track record in Meta and

Google Ads.

 Proficient in keyword planning, research, bid strategies, and funnel analysis.

 Experience with reporting platforms like Google Analytics, Data Studio, or Excel/Sheets

dashboards.

 Certification(s) in Meta and/or Google Ads preferred (e.g., Meta Media Buying, Google

Ads Search).