Sr. Creative Strategist (Sr. Copywriter)

Sr. Creative Strategist

Location Mumbai - Min 2-4 year of experience into digital first advertising agencies as Sr. Copywriter

Major Roles & Responsibilities:

• Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
• Work with the New Business team on all creative ideation and a creative showcase for any pitch.
• Present the entire creative plan for any campaign or narration of any script to clients on any brand.
• Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
• Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
• Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
• Provide visual direction to the graphic design team on any idea or concept that comes from your team.
• Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
• Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
• Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
• Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
• Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.

Skills Required:

• Strong creative thinking and problem-solving skills.
• Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
• Knowledge of industry trends and competitor offerings.
• Strong communication and collaboration skills.
• Ability to manage a team of junior creative resources and provide direction to them.
• Strong presentation skills.
• Attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Understanding of target audience and ability to create content that appeals to them.
• Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.