Sponsorship Manager

Role Overview

As Sponsorship Manager, you will bring in sponsors by activating your established professional network to secure high-value sponsorships for flagship events major conferences, summits, conclaves, and networking forums. You'll craft persuasive proposals, nurture sponsor relationships, and ensure seamless fulfilment of sponsorship agreements aligned with strategic event goals. Day tasks include identifying and approaching potential sponsors, negotiating sponsorship deals, coordinating sponsorship deliverables, and ensuring effective communication with sponsors.

Key Responsibilities

1. Network-Driven Sponsor Acquisition

Bring in sponsors

Actively research, reach out to, and engage potential sponsor leads sourced from your

connections.

Establish and expand your sponsor pipeline via referrals, industry relationships, and targeted

networking.

2. Strategic Sponsorship Planning & Packaging

Design sponsorship strategy aligned with event objectives and sponsor needs.

thought leadership, or lead generation.

3. Pitching & Deal Closure

Present compelling sponsorship proposals to senior-level decision-makers, focusing on ROI

and visibility.

Lead negotiations and finalize agreements, ensuring clear expectations and mutual value.

4. Sponsor Activation & Relationship Management

Serve as primary liaison for sponsors, managing all aspects from onboarding through post-

event reporting.

activations flawlessly.

5. Measurement, Reporting & Renewals

Define KPIs, track sponsorship performance (revenue, brand visibility, leads), and prepare

post-event impact reports.

Foster long-term sponsor relationships via stewardship practices, renewals, and upselling

opportunities.

6. Networking & Market Insight

Attend industry events to nurture current contacts and generate new sponsor leads.

Stay current with sponsorship market trends, competitor strategies, and best practices.

Qualifications & Experience

Bachelors degree

45 years

events.

bring in sponsors through a broad professional network

record of closing high value deals.

Strong skills in negotiation, storytelling, and presenting to executive stakeholders.

Exceptional project management and organizational skills to manage multiple event

sponsorships simultaneously.

Highly personable and result oriented, with willingness to travel for sponsor meetings and

support.

Preferred Attributes

Extensive contacts within corporate sponsors, agencies, institutions, and referral networks.

Experience in both B2B and B2C sponsorship models.

Familiarity with CSR-driven or mission aligned events.

Innovative thinker capable of developing standout activation ideas that differentiate your

events.