Social Media Strategist

Company Description

Gaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying voices and lived experiences from South Asia. We explore queerness not just through identities, but as a philosophy, a politics, and a practice. Through gender-expansive media, collaborative campaigns, and community-led events, we aim to tell nuanced stories that resist tokenism and embrace complexity.

Role Description

We’re looking for a dynamic Social Media Strategist to lead content creation and community engagement across multiple platforms. You’ll craft platform-native content, manage daily posts and stories, and build meaningful relationships with our audience on Instagram (including Broadcast), Reddit, WhatsApp Channels/Groups, and Facebook Groups.

You’ll play a key role in shaping Gaysi’s digital voice, growing our reach, and holding space for queer community building online.

Key Responsibilities:

Content Creation & Strategy

• Develop and execute original, high-quality content (posts, Reels, memes, stories, YouTube Shorts, etc.)
• Write compelling copy, captions, and scripts aligned with Gaysi’s tone and sensibility
• Design visuals using Canva, Adobe Suite, or other tools
• Spot trends and creatively adapt them for our platforms
• Plan and maintain content calendars across all active channels

Online Community Management

• Monitor, engage, and respond across DMs, comments, and group chats
• Manage and moderate online community spaces (Discord server, Reddit threads, FB & WhatsApp Groups, Instagram Broadcasts)
• Foster a safe, inclusive, and affirming environment in each space
• Organize community check-ins, AMAs, polls, and interactive storytelling formats

Campaigns & Collaborations

• Support influencer collaborations, event coverage, and partner campaigns with tailored social content
• Capture BTS, interviews, and community voices during events or campaigns
• Coordinate with internal teams to align content with larger campaign goals

Analytics & Growth

• Track metrics and engagement patterns
• Generate insights and adjust strategies to improve reach and retention
• Work towards defined growth goals while maintaining content integrity

Requirements

• 1–3 years of experience in social media and digital content creation
• Strong writing and visual storytelling skills
• Proficiency in tools like Canva, CapCut, InShot, Adobe Suite, etc.
• Passion for digital culture, memes, and social trends
• Experience or comfort with community management on platforms like Reddit, Facebook and WhatsApp
• Deep awareness of LGBTQ+ issues, language, and sensitivities

Nice to Have

• Photography/videography skills
• Experience in queer media, lifestyle brands, or advocacy/cause-based work
• Familiarity with performance marketing metrics and social KPIs

Location: Khar West, Mumbai

Employment Type: Full-time, On-site

Experience: 1–3 years (Freshers with strong portfolios are welcome)

Salary: ₹4,50,000 – ₹5,50,000 per annum (commensurate with experience)

Based in Mumbai and comfortable with on-site work in Khar West