Social Media Strategist

ROLE: Social Media Strategist

As a Social Media Expert, you will be the face and voice of NIAT on-ground at one of our city campuses (Delhi, Pune, Jaipur,Kolhapur etc.). You’ll own everything from strategizing and executing the social media calendar to capturing the vibe of the campus through UGC and brand content. Think of it as part social media manager, part community builder, and part creative hustler.

WHAT YOU’LL OWN:

1. Social Media & Content Strate

• gyBuild and execute the monthly content calendar for your campus (Reels, Shorts, Stories, Post
• s)Collaborate with central marketing team for brand alignment & approva
• lsMaintain aesthetic, tone, and platform consistency (Instagram, YouTube Shorts, LinkedIn, etc

2. Content Production (Brand + UG

• C)Work closely with students, faculty, and in-house creators to shoot UGC & brand stori
• esLead and coordinate shoot days: plan, schedule, get approvals, and get it do
• neEdit or coordinate with editors for quick turnarounds and trend-led forma

  ts

3. Community Engageme

• ntIdentify campus influencers and storytellers — amplify their voi
• ceActivate student communities via offline meetups, content tasks, and mini-campaig
• nsEncourage and facilitate student-led content creati

  on

4. Reporting & Insigh

• tsTrack performance of posts, reels, and campaigns week
• lySuggest data-driven content tweaks to improve reach and engageme
• ntShare monthly reports with insights and next ste

  ps

YOU SHOULD APPLY IF

• YOU:Have 1–3 years of experience in social media, content creation, or community manage
• mentAre a self-starter and content hustler — someone who can shoot on phone today and plan a campaign tomo
• rrowAre deeply plugged into Gen-Z culture, trends, memes, and storytelling for
• matsCan work independently on-ground, while collaborating with central marketing remo
• telyHave basic editing skills (CapCut, VN, Canva, etc.) or know how to get things ed
• itedAre okay being on camera, behind the camera, or directing the camera