Social Media Manager

We’re hiring a Social Media & Influencer Manager to lead our Instagram strategy, build strong creator relationships, and craft viral, UGC-friendly content. You’ll manage our posts, reels, influencer pipeline, and overall Instagram growth strategy with clear KPIs for reach, engagement, and conversion.

Key Responsibilities:

• Plan, schedule & publish daily content across Instagram, Facebook, and YouTube Shorts
• Write captions, hashtags, and story ideas aligned with VINR’s brand tone and campaigns
• Identify, reach out to, and manage nano/micro/mid-tier influencers for barter or paid collaborations
• Track influencer performance (reach, clicks, sales, UGC quality) and maintain collaboration database
• Use tools like Canva, CapCut, and AI tools (e.g., ChatGPT, Lumen5, DALL·E) to create content faster
• Coordinate shoots, reels, testimonials, and UGC curation
• Handle DMs, comments, community building, and giveaways
• Monitor Instagram analytics and report weekly growth and performance metrics
• Keep up with trends, reels audios, meme culture, and skincare content hooks

Requirements:

• 1–3 years of experience in social media, content, or influencer marketing
• Strong communication skills for reaching out to influencers and managing follow-ups
• Creativity and basic design/video editing knowledge (Canva, CapCut, InShot, etc.)
• Familiarity with AI tools for faster content creation is a big bonus
• Deep understanding of beauty/skincare trends, aesthetics, and consumer psychology
• Self-driven, organized, and results-focused with an eye for what works online

Bonus Points For:

• Experience managing skincare/beauty D2C brands on Instagram
• Personal creator profile or prior influencer collaborations
• Google Sheets + Notion familiarity to manage influencer pipelines
• Knowledge of Meta Ads manager for boosting posts (optional)

Job Types: Full-time, Permanent

Pay: ₹12,938.56 - ₹46,552.80 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Supplemental Pay:

• Commission pay

Work Location: In person