Social Media Manager

1. Social Media Strategy & Management

• Develop and implement effective social media strategies aligned with the overall brand objectives.
• Manage daily operations of all company social media platforms, including posting creatives, videos, and written content.
• Ensure brand consistency across platforms.

2. Brand Awareness & Online Reputation

• Enhance brand visibility through consistent and strategic content distribution.
• Actively engage with the online community through comments, DMs, and brand interactions.
• Monitor, manage, and respond to feedback, addressing any negative comments promptly and professionally.

3. Audience Growth & Engagement

• Build strategies to increase follower count, engagement rates, and community growth across platforms.
• Use analytics and insights to optimize performance and audience targeting.

4. Influencer Marketing

• Identify and build relationships with relevant influencers.
• Plan and execute influencer collaborations to boost brand visibility and credibility.

5. Trend Monitoring

• Stay updated with the latest social media trends, tools, and best practices.
• Implement innovative ideas to keep the brand relevant and engaging.

6. Compliance & Brand Guidelines

• Ensure all content complies with brand guidelines, copyright laws, and platform-specific policies.
• Maintain ethical standards and adhere to company policies in all communications.

7. Cross-functional Collaboration

• Work closely with the content writer, graphic designer, and operations team to deliver cohesive marketing campaigns.
• Ensure timely execution of all content as per brand calendar.

8. Public Relations Support

• Contribute to PR strategies by collaborating with media outlets, bloggers, and digital PR platforms.
• Ensure brand representation is consistent in external communications.

9. Content Creation

• Write and edit high-quality content, including captions, campaign copy, and storytelling posts.
• Support the team with creative inputs and copywriting expertise.

Qualifications:

• Minimum 3 years of relevant experience in social media management.
• Bachelor's degree in Marketing, Mass Communication, or a related field.
• Strong verbal and written communication skills.
• Experience with social media tools, analytics, and scheduling platforms.
• Creative mindset with a strategic understanding of branding and engagement.