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1 years

1 - 3 Lacs

Posted:8 hours ago| Platform: GlassDoor logo

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On-site

Job Type

Full Time

Job Description

As a Social Media Marketing Executive, you will be responsible for managing and executing our social media strategies to enhance brand visibility, engagement, and conversion. This role involves close coordination with the social media team, overseeing content approvals, executing PR initiatives, scheduling posts, and collaborating with designers to create visually appealing content.

Key Responsibilities:

  • Content Coordination and Approval:
  • Collaborate with the social media team to develop and refine social media content plans.
  • Coordinate with internal stakeholders to obtain necessary approvals for all social media content before publishing.
  • Ensure that all content aligns with brand guidelines and marketing objectives.
  • Public Relations (PR) for Marketing:
  • Develop and implement PR strategies to enhance the company’s presence in the media.
  • Coordinate with media outlets, influencers, and industry partners to secure coverage and promote brand initiatives.
  • Manage press releases, media kits, and other PR materials.
  • Social Media Scheduling:
  • Create and manage a social media content calendar to ensure timely and consistent posting across all platforms.
  • Utilize scheduling tools to streamline post management and optimize engagement.
  • Collaboration with Designers:
  • Work closely with the design team to develop new and creative visual content for social media channels.
  • Provide feedback on design concepts and ensure that all graphics and videos align with campaign objectives and branding.
  • Analytics and Reporting:
  • Monitor social media metrics and performance using analytics tools.
  • Prepare regular reports on campaign performance, engagement, and ROI.
  • Utilize data to refine strategies and improve social media efforts.

Job Type: Full-time

Pay: ₹9,716.32 - ₹30,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media marketing: 1 year (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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