Social Media Executive

Job Description:

We are seeking a dynamic Senior Social Media Executive to join our team. This role is ideal for someone who is passionate about social media, has a creative flair, and is up-to-date with the latest trends and platform functionalities. The ideal candidate will have a proven track record in managing social media channels, particularly in creating and posting reels and other creative content.

Key Responsibilities:

Content Creation and Management:

Develop and manage a content calendar for social media platforms.

Create engaging and innovative content, including reels, images, and text posts, tailored for each social media platform.

Ensure content is aligned with our brand voice and marketing goals.

Platform Management:

Manage and update social media accounts on platforms such as Instagram, Facebook, Twitter, LinkedIn, and others.

Stay informed about platform updates and limitations to optimize content reach and engagement.

Monitor social media trends to ensure our content is relevant and engaging.

Engagement and Analytics:

Interact with our online community and respond to comments and messages.

Analyze social media metrics to gauge the effectiveness of campaigns and strategies.

Provide reports on social media performance and suggest improvements.

Collaboration:

Work closely with the marketing team to develop integrated marketing campaigns.

Collaborate with other departments to ensure a cohesive brand message.

Paid Social Media Marketing: Plan, execute, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter.- Monitor and analyze campaign performance data to maximize ROI.- Collaborate with the marketing team to align social media strategies with overall marketing goals.- Stay up-to-date with the latest trends and best practices in social advertising.- Manage budgets and ensure cost-effective campaign delivery.- Prepare reports on campaign performance and insights.

Qualifications:

3 years of experience in a social media role, with a focus on content creation and platform management.

Strong understanding of social media platforms, particularly in the area of reels and creative content.

Excellent communication and writing skills.

Proficient in content creation tools and software.

A bachelor’s degree in Marketing, Communications, or a related field is preferred.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Weekend availability

Work Location: In person