Social Media Associate

Role Overview:

We are seeking a Social Media Associate with a strong academic background in communications or journalism and a passion for political communication. The ideal candidate will be adept at crafting compelling narratives in Hindi and/or English in a creative manner and stay current with trends and politics in India.

Key Responsibilities:

• Create and manage engaging social media content (primarily in Hindi, occasionally in English) for political campaigns across platforms like Instagram, Twitter (X), Facebook, and YouTube.
• Support the content team in crafting posts, captions, reels, and infographics that resonate with diverse audiences.
• Translate complex political messages into accessible and shareable content for social media.
• Monitor current events, political developments, and trends to develop timely and relevant content, able to understand political nuance.
• Collaborate with strategy and design teams to align messaging and visual storytelling.
• Help manage publishing schedules and track social media performance metrics to improve engagement.
• Managing posts and livestreams for clients through OBS.
• Understanding of Meta Ads, X Ads and Google SEO. 

Qualifications:

• Bachelor’s degree in Communications/Journalism/Public Relations, or a related field.
• Strong command of Hindi (writing, reading, and speaking) is essential; English proficiency is needed for team coordination and research.
• A deep interest in Indian politics, public policy, and digital communication.
• Familiarity with social media platforms and content formats (reels, stories, threads, etc.).
• Able to conduct keyword research and write compelling content for political clients.
• Creative thinking, attention to detail, and the ability to meet deadlines in a fast-paced environment.
• Basic knowledge of AI chatbots, Canva or similar tools is a plus.

Please Note:

• Only selected candidates will be contacted.
• Must be able to commute to Noida 5 days a week.
• CTC: Rs. 4-5 LPA