SEO & Performance Marketing

Job Title: Digital Marketing Specialist / Performance Marketing

Department: Digital Marketing
Employment Type: Full-Time
Location: Bangalore (Jp Nagar 3rd Phase)
Experience: 3-5 years

About the Role

We are seeking a results-driven Digital Marketing Executive / Performance Marketing Executive to join our growing Digital Marketing team. The ideal candidate will have a proven track record in managing and optimizing paid campaigns on Facebook and Google Ads, with a deep understanding of performance marketing strategies. If you're passionate about data, optimization, and growth, this is the role for you.

Key Responsibilities

● Plan, execute, and manage high-performing campaigns on Facebook Ads and Google Ads.

● Conduct thorough keyword research and audience segmentation to improve targeting accuracy.

● Design and run A/B tests for creatives, ad copies, and landing pages to enhance conversion rates.

● Must have skills to write script & create explainer and promotional videos.

● Continuously monitor and analyze campaign performance, providing actionable insights to optimize ROI.

● Manage budgets and bids effectively to ensure optimal spending and lead generation.

● Optimize the marketing funnel to improve lead quality and drive higher enrolment rates.

● Work closely with content and design teams to develop creative assets aligned with campaign goals.

● Generate and present detailed performance reports to internal stakeholders regularly.

Required Skills & Qualifications

● 2-5 years of hands-on experience in performance marketing, specifically on Facebook and Google platforms, with a minimum budget of Rs. 50,00,000/ month

● Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, and Tag Manager.

● Experience with audience targeting, retargeting, and funnel optimization techniques.

● Analytical mindset with the ability to interpret complex data and turn it into strategic recommendations.

● Excellent communication and presentation skills.

● Proficient in AI tools and workflow automation (N8N, ChatGPT, Integrately, etc)

● Experience in coding languages (HTML, CSS, PHP, React, Node & Angular Js)

● Ability to multitask and work in a fast-paced, deadline-driven environment.

● Prior experience in the Education or Ed-tech industry is a strong advantage.

● Agency Experience is preferred

Job Types: Full-time, Permanent, Fresher

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person