SEO Manager

A Senior Digital Marketing Expert job description typically outlines responsibilities for developing and executing comprehensive digital marketing strategies, leading teams, analyzing data, and optimizing campaigns to achieve business goals across various platforms.

Key Responsibilities and Skills:

Strategic Planning & Execution:

• Develop and implement data-driven digital marketing strategies aligned with business objectives.
• Lead the creation and execution of integrated marketing campaigns.
• Manage budgets and resources effectively.
• Stay up-to-date with the latest digital marketing trends and technologies.

Channel Expertise:

• Possess in-depth knowledge and experience in various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Optimize campaigns across different platforms for maximum impact.
• Manage and optimize marketing automation workflows.

Analytics & Reporting:

• Analyze campaign performance using advanced analytics tools and reporting software.
• Identify trends, insights, and opportunities for improvement.
• Provide data-driven recommendations to optimize marketing efforts.

Team Leadership & Collaboration:

• Lead and mentor digital marketing teams.
• Collaborate with cross-functional teams (e.g., sales, product, IT) to ensure alignment and achieve shared goals.
• Manage and mentor junior team members in digital marketing best practices and technologies.

Technical Skills:

• Proficiency in using various digital marketing tools and platforms (e.g., Google Analytics, Google Search Console, social media management tools, CRM systems).
• Strong understanding of web analytics and data interpretation.
• Experience with A/B testing and conversion optimization.

Other:

• Conduct market research to inform marketing strategies.
• Develop and manage content calendars.
• Brainstorm and implement experiments and conversion tests.
• Manage and optimize marketing automation workflows for improved efficiency.