Senior Social Media Executive

We are looking for a Senior Social Media Executive who will be responsible for managing, strategizing, and optimizing our social media presence across various platforms. The ideal candidate should have hands-on experience in content creation, community engagement, performance analysis, and campaign management to drive brand awareness and engagement.

Key Responsibilities:

• Social Media Strategy & Execution:
• Develop and execute social media strategies to enhance brand visibility and engagement.
• Manage and optimize social media calendars, ensuring timely and engaging content.
• Content Creation & Management:
• Create, curate, and manage high-quality content (text, images, videos, and reels) tailored for each platform.
• Collaborate with designers, copywriters, and video editors to produce engaging social media content.
• Community Engagement:
• Monitor and respond to audience comments, messages, and reviews to maintain a strong brand presence.
• Engage with influencers, industry professionals, and relevant communities to enhance brand positioning.
• Performance Tracking & Analytics:
• Monitor key metrics (engagement, reach, impressions, follower growth, etc.) using tools like Meta Business Suite, Google Analytics, and other social media analytics platforms.
• Provide insights and recommendations for content and campaign optimization based on data analysis.
• Paid Social Media Campaigns:
• Assist in strategizing and managing paid ad campaigns on Meta (Facebook & Instagram), LinkedIn, YouTube, and other platforms.
• Coordinate with the performance marketing team to track campaign performance and suggest improvements.
• Trend Monitoring & Innovation:
• Stay updated with the latest social media trends, platform updates, and industry best practices.
• Experiment with new content formats and features (Reels, Stories, Lives, Polls, etc.) to drive engagement.

Requirements & Qualifications:

• Minimum 1 year of hands-on experience in social media management and execution.
• Strong understanding of platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging channels.
• Proficiency in social media tools like Hootsuite, Buffer, Canva, Later, and Meta Business Suite.
• Basic knowledge of social media ads and paid campaigns.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and aesthetics.
• Ability to multitask, work under tight deadlines, and adapt to evolving trends.

Preferred Qualifications:

• Experience in handling social media for brands in real estate, fashion, lifestyle, or B2B sectors is a plus.
• Knowledge of SEO for social media content.
• Basic video editing and graphic design skills (using Canva, Adobe Spark, or Photoshop).

Perks & Benefits:

• Opportunity to work with a dynamic and creative team.
• Growth opportunities within the organization.
• Exposure to various industries and projects.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Kharadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management: 1 year (Required)
• Social media strategy: 1 year (Required)

Work Location: In person