Senior Marketing Manager

About us:

GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions on one platform. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner. Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

$ 4+ Billion

Hyderabad, Gurgaon, Bangalore, Delhi and Washington DC

Responsibilities:

Strategic marketing:

1. Conceptualise and execute corporate brand development campaigns in different formats including events, webinars, conferences, new hybrid (online+offline) properties for different stakeholders like students and partner institutions.
2. Build a nuanced understanding of student-customers to inform the brand and marketing strategies
3. Build new marketing channels to build brand awareness and catalyze customer acquisition

Social Media Marketing:

1. Conceptialise and execute social media campaigns that are aligned to the larger brand strategy
2. Nurture the GradRight's student-community network with value driven content and engagements in collaboration with influencers
3. Identify and onboard new influencers in collaboration with Community Managers

Cross-functional/product level marketing:

1. Anchor the marketing activities at a product level:
2. Craft and execute innovative campaigns that improves the brand development efforts for our partner universities on the SelectRight product
3. Craft and execute campaigns that enables partner lenders to build their brand on the FundRight product
4. Conceptualise and execute marketing ideas to build the VAS sales pipeline for the business
5. Support the Corporate PR efforts by engaging with media and audiences on public forums/events/conferences

Qualifications:

If you are self-taught and if your experience demonstrates your proficiency and skills required for this role, then the qualifications will not be a barrier

Skills and Experience:

1. 4-5 years of experience in marketing/outreach in higher-education/ed-tech sector
2. Experience in early-stage/growth-stage start-ups in the education sector will be preferred
3. Skilled in understanding of fundamentals of marketing, branding, design and communication, marketing channels
4. Excellent communication and interpersonal skills
5. Ability to think creatively
6. Skilled in managing projects/execution

Location of work:

GradRight in Press:

https://education.economictimes.indiatimes.com/news/industry/leading-us-and-uk-universities-join-gradrights-flagship-event-to-empower-prospective-study-abroad-students/116131360

https://www.businesstoday.in/technology/news/story/gradright-this-start-up-has-brought-students-universities-and-banks-together-415079-2024-01-28

https://economictimes.indiatimes.com/small-biz/sme-sector/we-aim-to-democratise-foreign-education-for-students-in-lower-income-brackets-and-in-smaller-towns-gradright/articleshow/107616884.cms?from=mdr

https://inc42.com/buzz/edtech-startup-gradright-inr-50-cr-finance-high-potential-students/