Senior Manager Brand Communication

As the Brand Experience Manager at our company, you will be responsible for developing and implementing comprehensive branding strategies that align with our company's overall objectives and vision. You will lead the content development of integrated advertising campaigns across multiple channels, including digital, print, and social media. Working closely with the Strategic creative partner, you will plan and deliver content as per the brand Annual Calendar, on-boarding key stakeholders such as the Product team, Channels, and strategic partners. Your role will involve creatively integrating various media vehicles across channels to deliver consistent brand messaging that impacts brand equity scores quarterly. You will be required to constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints. Collaborating with cross-functional teams, you will ensure that brand messaging is integrated into all aspects of the business, including product development, consumer experience, and communications. As a leader in developing strategic content, you should have a solid understanding of optimal multi-channel approaches along the entire customer journey, including social, digital, media, and content. Your knowledge of media planning, distribution, measurement, optimization, and syndication will be crucial in driving successful campaigns. Strategic planning, presentation skills, and excellent written and verbal communications are key requirements for this role. You should have an analytical mindset to identify opportunities, test potential solutions, and synthesize insights into recommendations for messaging, brand, and content strategy. Deep understanding of both offline and online channels is essential. Experience in working with top creative agencies such as Leo Burnett, O&M, Lintas, etc., will be an advantage. In addition, you will be responsible for overseeing media budgets for ATL, BTL, and PR, ensuring that campaigns meet objectives and deliver ROI. New consumer acquisition at the store level will also fall under your responsibilities. Monitoring industry trends, market insights, and consumer behavior to adapt strategies and stay ahead of the competition is crucial. To be successful in this role, you should have 11-13 years of experience in Brand Communication strategy, ATL BTL media planning & execution, digital campaigns, and PR. A qualification in MBA - Marketing is required. Team management experience is also necessary to lead and mentor a team of creative professionals, fostering a culture of innovation, excellence, and collaboration.,