3 Offline Channels Jobs

As a Performance Marketer for our ecommerce division, you will be responsible for managing and executing performance marketing campaigns on platforms like Google and Facebook. Your primary goal will be to drive traffic, acquire new customers, and generate revenue growth through new and repeat purchases. You will develop a go-to-market strategy and take ownership of executing campaigns on one specific channel. Your role will involve creating a new customer acquisition strategy and implementing it on various paid channels. You will actively contribute to formulating growth strategies for the business/brands by employing ROI-based consumer approaches and data-driven acquisition strategies. Additionally, you will optimize marketing activities to enhance return on investment and maximize Cost Per Acquisition (CPA) while efficiently scaling new customers. In this position, you will be tasked with running an effective acquisition funnel that encompasses diverse sources of acquisition and fosters strong customer loyalty. You will be responsible for driving performance across multiple marketing channels including Facebook, Google, organic, direct, and affiliate sources. Furthermore, you will ensure an optimal performance marketing channel mix that includes digital media, offline channels, analytics, and CRM. Your role will also involve managing and growing paid campaigns for both new and existing categories and markets. You will be expected to devise innovative growth ideas to expand and optimize existing referral funnels. Monitoring the performance of channels based on key performance indicators (KPIs) and conducting A/B tests to enhance conversion rates will also be part of your responsibilities. To be successful in this role, you should have 2-4 years of experience in performance marketing, preferably with a D2C brand or agency background. Proficiency in working with attribution platforms like Branch, Adjust, and Appsflyer is essential. Experience in ecommerce and expertise in developing multi-channel marketing strategies, including affiliate marketing, PPC, and social media, will be advantageous. Additionally, you should possess strong analytical skills to derive actionable insights from data, metrics, and consumer behavior trends. Your ability to deliver customer delight through engaging customer experiences, optimize online customer journeys, analyze campaign performance, and provide actionable insights will be crucial for driving the success of our performance marketing initiatives.,

As a leader at Lenovo, you will be responsible for designing and developing business strategies to drive overall growth within the Tablet business category. Your role will require expertise in Category Management, Portfolio Management, Key Account Management, Online and Offline Channels, and PL ownership. Your key responsibilities will include strategizing and executing business plans for the segment business in India, providing sales and marketing leadership, managing budgets and PL, developing relationships with vendors, overseeing day-to-day operations, and analyzing industry and consumer trends to drive sales growth. Additionally, you will work on creating a 4P plan in collaboration with the AP product category, India Marketing team, and Sales teams to achieve sales and margin targets for both Consumer and Commercial sales teams. Your specialties will include product portfolio and pricing management, relationship management, channel management, leadership with an inclusive style, public speaking, clear communication, and B2B funnel management. To excel in this role, you should have experience leading teams to drive business performance, possess a customer and partner-focused mindset with effective problem-solving skills, have a strong understanding of the technology products industry and local channel dynamics, demonstrate business acumen in sales and marketing management, be results-driven, adaptable to dynamic market conditions, a fast learner with a forward-thinking mindset, and strong problem-solving abilities. Your performance will be measured based on the achievement of sales targets including revenue, gross margins, and activation, effective channel inventory management, increase in market share and premium to market growth, and increase in the share of Premium Tablets. Qualifications for this role include 12+ years of experience in the technology products industry, Channel dynamics, business development, go-to-market strategy, or similar customer-facing roles. Hands-on experience in leading teams and problem-solving skills are essential, along with a degree in Sales and operations. If you are ready to take on this challenging yet rewarding opportunity at Lenovo, apply now and be a part of shaping a more inclusive, trustworthy, and smarter future for everyone, everywhere.,

As the Brand Experience Manager at our company, you will be responsible for developing and implementing comprehensive branding strategies that align with our company's overall objectives and vision. You will lead the content development of integrated advertising campaigns across multiple channels, including digital, print, and social media. Working closely with the Strategic creative partner, you will plan and deliver content as per the brand Annual Calendar, on-boarding key stakeholders such as the Product team, Channels, and strategic partners. Your role will involve creatively integrating various media vehicles across channels to deliver consistent brand messaging that impacts brand equity scores quarterly. You will be required to constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints. Collaborating with cross-functional teams, you will ensure that brand messaging is integrated into all aspects of the business, including product development, consumer experience, and communications. As a leader in developing strategic content, you should have a solid understanding of optimal multi-channel approaches along the entire customer journey, including social, digital, media, and content. Your knowledge of media planning, distribution, measurement, optimization, and syndication will be crucial in driving successful campaigns. Strategic planning, presentation skills, and excellent written and verbal communications are key requirements for this role. You should have an analytical mindset to identify opportunities, test potential solutions, and synthesize insights into recommendations for messaging, brand, and content strategy. Deep understanding of both offline and online channels is essential. Experience in working with top creative agencies such as Leo Burnett, O&M, Lintas, etc., will be an advantage. In addition, you will be responsible for overseeing media budgets for ATL, BTL, and PR, ensuring that campaigns meet objectives and deliver ROI. New consumer acquisition at the store level will also fall under your responsibilities. Monitoring industry trends, market insights, and consumer behavior to adapt strategies and stay ahead of the competition is crucial. To be successful in this role, you should have 11-13 years of experience in Brand Communication strategy, ATL BTL media planning & execution, digital campaigns, and PR. A qualification in MBA - Marketing is required. Team management experience is also necessary to lead and mentor a team of creative professionals, fostering a culture of innovation, excellence, and collaboration.,