About the Role
This is a high-autonomy, high-impact role designed for a marketer who excels at both building and executing. As the first marketer focused on the India market, you ll develop and execute the full marketing plan across ABM, field events, digital campaigns, and channel programs to generate and influence pipeline. Youll partner closely with local Sales, Channel, and Business Development teams to drive demand, accelerate deal cycles, and support customer expansion.
At the same time, you ll be the solid-line matrix manager for a new India-based pod of marketers aligned to global functional teams such as Campaigns, Digital, and Marketing Operations. While these individuals will have a global and APJ remit rather than India specific, you ll lead their hiring, coaching, development, and cultural integration ensuring they re set up for success and embedded in a high-performing, inclusive local team environment.
Driving growth in India
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Develop and execute the end-to-end marketing plan for India, aligned to pipeline and revenue goals spanning Account Based Marketing (ABM), field programs, digital campaigns, channel marketing, and customer engagement
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Act as the primary marketing partner to the India Sales, Channel, and Business Development teams, driving demand generation, accelerating deal progression, and supporting customer expansion initiatives
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Localize and adapt global campaign assets and programs to reflect India s unique market dynamics, buyer behaviors, and competitive context ensuring messaging relevance and campaign performance
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Influence global and regional marketing stakeholders to secure alignment, resourcing, and integration of India-specific initiatives into broader planning cycles
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Track, analyze, and optimize performance across the full funnel surfacing insights to inform marketing investment and sales alignment
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Lead the global marketing pod, based in India
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Provide day-to-day management, coaching, and performance development for a new team of India-based marketers aligned to global functions (e.g. Campaigns, Digital, Marketing Ops, SEO)
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Operate within a matrixed structure serve as the solid-line manager - owning responsibilities such as hiring, onboarding, 1:1s, performance reviews etc
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Ensure alignment to operate effectively within a matrix: partner with global functional leaders who set strategic direction, ensuring clarity of goals, coordinated feedback loops, and balanced priorities
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Create a cohesive, high-performance team culture within the pod, despite differences in functional alignment and project focus championing inclusion, accountability, and collaboration
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Work closely with the India Country Manager to support the scaling of India as a strategic global marketing hub, contributing to org design, onboarding, and cross-functional connectivity
The skills you ll bring include:
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8+ years of B2B marketing experience, with a strong track record of delivering results from demand generation, ABM, field, and channel marketing - ideally for SaaS, cybersecurity, or tech organisations
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Experience operating in a matrixed organization comfortably navigating dual reporting lines, aligning across time zones, and collaborating with multiple stakeholder groups
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Strategic thinker with strong hands-on execution skills: Proven ability to manage being both an individual contributor, and team leader in a high-growth environment
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Proven ability to lead and develop high-performing marketing teams, including managing direct reports and supporting career growth in a global organisation
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Proficient in key CRM, marketing automation and ABM technologies( eg Salesforce, Marketo, 6Sense)
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Exceptional organisational and project management skills are essential - simultaneously managing multiple projects, campaigns, stakeholders and deliverables to track against goals..
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Exceptional communication and collaboration skills, with the ability to influence cross-functionally and build trust across regions and levels.
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Experience with PR and local media agencies to support building our brand awareness would be desirable
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Highly adaptable, proactive and motivated by delivering results in a fast-paced, high-growth environment
We know that the best ideas and solutions come from multi-dimensional teams. That s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don t be shy - apply today.
About Rapid7
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what s possible and drive extraordinary impact.
Here, we re building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 11,000+ global customers ahead of whatever s next.
Join us and bring your unique experiences and perspectives to tackle some of the world s biggest security challenges.
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Security and Compliance
Rapid7 is committed to keeping customers secure. As a first line of defense, all employees are expected to uphold the highest standards of security and privacy, ensuring the protection of sensitive information and compliance with relevant regulation
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