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Superk
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Growth Marketing Manager

Growth Marketing Manager

Superk

2 - 4 years

20 - 25 Lacs

Bengaluru

Posted:2 days ago| Platform:

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Skills Required

Customer acquisition Retail Usage General trade SMS Infrastructure Commerce Editor Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

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About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. Backed by leading investors like Blume Ventures and XEED Ventures, we re reimagining grocery and general trade retail through tech-enabled systems, deep consumer understanding, and bold ambitions.

As we grow rapidly across geographies and categories, we re looking for sharp and driven individuals who are excited about building scalable systems that solve real problems.

About the Role

This is a hands-on role that merges performance marketing, product thinking, and growth hacking. You ll own the full growth funnel for SuperK s Ecom, from app installs to repeat usage and be responsible for building sustainable, scalable, and experimental growth levers across both our marketplace and our quick commerce (Qcom) flows.

Key Responsibilities

Customer Acquisition & Channel Growth

Drive user growth across Meta, Google, influencer, and partner channels.
Own CAC and install-to-order funnel; optimize campaigns through deep cohort analysis and local targeting.
Set up full-funnel measurement across installs, registrations, first orders, and repeats.

Engagement & Retention

Design lifecycle journeys using push, WhatsApp, SMS, and in-app to improve order frequency and AOV.
Personalize communication based on user behavior, geography, and transaction history.

Growth Experiments & Product Loops

Run fast-paced experiments across referral loops, gamified onboarding, limited-period offers, etc.
Collaborate with product and engineering to test new user flows, order nudges, and trust-building mechanisms.
Use behavioral data and field insights to launch growth hacks suited for Bharat (e.g., vernacular flows)

Local Activation Campaigns

Design and execute targeted campaigns around hyper-local activations, new pin codes, or regional promotions.
Work with offline teams and stores to drive digital awareness and cross-channel activation.

Growth Infrastructure

Set up tracking, attribution, and dashboards.
Build frameworks to evaluate campaign effectiveness across town types, customer cohorts, and delivery modes (pickup vs home delivery).

Collaboration with Cross-Functional Teams

Partner with category, offline, design, and brand teams to align GTM with growth metrics.
Foster a culture of experimentation, customer obsession, and outcome orientation.

What We re Looking For

2 4 years of experience in growth marketing, performance, or growth product at a fast-paced startup or consumer internet brand.
Proven ability to scale user base and increase retention via structured experimentation.
Comfort with ambiguity, speed, and local-first decision making youre not building for metro India.
Strong understanding of tools like Meta Ads Manager, Google Ads, and data dashboards.

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Superk

Retail

Bangalore Karnataka

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Growth Marketing Manager