Senior Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Experience Level: 4+ Years Job Summary: Kappsoft is seeking a highly motivated and experienced Digital Marketing Specialist to lead and execute digital strategies for our growing forex trading business. The ideal candidate is both a strategic leader and a hands-on marketer — someone who can manage a team while also driving results independently. We’re especially looking for someone with a strong grasp of AI marketing tools , Meta and Google Ads , and experience marketing to Middle Eastern and English-speaking audiences . This role requires a proactive problem-solver who thrives in a fast-paced, performance-driven environment. Key Responsibilities: Lead and mentor a team of digital marketers, ensuring smooth execution of marketing plans and clear alignment with business goals. Take ownership of digital strategy , being proactive in making data-driven decisions and identifying growth opportunities. Work independently on campaign creation, optimization, and performance tracking when needed. Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn , etc. Utilize AI-powered tools for content generation, ad optimization, customer segmentation, and predictive analysis. Manage and enhance SEO efforts , ensuring long-term organic growth. Build and execute email marketing campaigns with strong segmentation and personalization. Develop strategies to grow and engage audiences across social media platforms . Collaborate with design, content, and product teams to maintain consistent and impactful brand messaging. Stay updated on forex and trading trends , applying industry best practices across campaigns. Establish and manage affiliate/influencer partnerships , especially in the fintech and crypto niches. Adapt messaging and strategy to suit Middle Eastern and global English-speaking markets. Requirements: 4+ years of experience in digital marketing, preferably in forex, trading, or fintech . Strong command of Meta and Google Ads , PPC strategy, and budget management. Proven leadership experience with the ability to manage and motivate a team. Capable of working independently , owning projects from start to finish with minimal supervision. Solid understanding of SEO, email marketing , and social media growth tactics . Experience with analytics platforms like Google Analytics, Meta Business Suite , and campaign dashboards. Exposure to or experience with Middle Eastern market trends and audience behavior is a plus. If you're a passionate marketer who loves innovation, knows how to lead while staying hands-on, and has the skills to drive impact in a fast-growing industry, we'd love to hear from you. Job Type: Full-time Pay: From ₹40,000.00 per month Work Location: In person Show more Show less